Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Your FAQs About Social Video — Answered

Posted on May 3, 2019 by Cassie Morris

Topics: Social FAQ, Social Media, Video

As the volume of content on social media increases and attention spans decrease (or at least become more selective), the marketer’s challenge to capture the interest of target audiences may seem impossible, but there is hope — video. According to ...

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Why Movie Makers Shouldn’t Be the Only Ones Capturing the Magic With Video

Posted on October 3, 2018 by Tier One Team

Topics: Video, Content

The excuses to not use video as part of your B2B or B2C content program are going the way of the Dodo as arguments in support of getting on camera get increasingly stronger. According to recent data from HubSpot, 80 percent of marketers say video ...

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A Beginner’s Guide to Online Video Editing

Posted on August 9, 2017 by Stephanie Malkus

Topics: Video, Content

Thanks to the internet, our dependence on “real world” experts is rapidly declining. In a world where there’s an app for almost anything, online courses for everything, and an almost endless amount of YouTube tutorials at our fingertips, we have the ...

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Going Pro: Facebook Live

Posted on May 25, 2017 by Bianca Lev

Topics: Social Media, Video

In the social media-o-sphere, two words remain top of mind: Live video. From its humble origins with Meerkat and Periscope, live video on social is now commonplace on  Snapchat, Instagram Stories, and Facebook.

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Social Media Live Video Breakdown

Posted on March 23, 2017 by Tier One Team

Topics: Social Media, Video, Infographics

Live social video is on the rise and shows no signs of slowing. With new live video options constantly popping up, they can begin to all look the same. To make sure your content gets in front of your target audiences, being strategic with your live ...

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Flexing Your Right Brain: The Expanded Role of Creativity in Public Relations

Posted on October 19, 2016 by Kathy Wilson

Topics: Video, Content, Graphics

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

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