Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Social Summer School: Mobile Media

Posted on August 19, 2016 by Tier One

Topics: Social Media, Video

We’re breaking the classroom "No Phones" policy this week with a Social Summer School lesson in mastering mobile media.

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Social Summer School: Social Live Video Cheat Sheet

Posted on July 29, 2016 by Tier One

Topics: Social Media, Video

Studying for your Social Summer School exams? This week’s lesson has all the answers to picking the perfect platform in our Social Live Video Cheat Sheet.

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Cue The Footage

Posted on February 12, 2016 by Sue Parente

Topics: Video, Content

Why Is Video Everywhere Except in Your Company’s News Program?? Few marketers would contest that video has become the medium of choice for shareable content. Just take a look at your Facebook and Twitter feeds. Even when it’s not the week after the ...

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Documentaries Part II: The Untold Story of Employing Documentaries

Posted on April 7, 2015 by Sue Parente

Topics: Thought Leadership, Video, Content

We are living in a golden age of storytelling. Everyone has a story, and now, with a little help from technology, everyone has the power to share those stories with an enormous audience, which is awesome. But where there’s huge opportunity, comes a ...

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Sixty Seconds for Social: Meerkat, Periscope, and the Race for Livestream Video

Posted on April 1, 2015 by Stephanie Malkus

Topics: Social FAQ, Social Media, Video

Livestreams are notoriously glitchy, ala every Apple event ever, as Denny's so perfectly mocked last September:

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Still Not Using Video? Scroll Down to Avoid Further Marketing Shame

Posted on February 4, 2015 by Marian Hughes

Topics: Social Media, Video

Video is predicted to be one of the hot trends of 2015, and only one month into the new year, this forecast is playing out through a flurry of new product developments, which are making it easier and easier to tell stories visually.

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