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    The Five Questions Every Brand Needs to Ask Before Green-Lighting an Event

    As a Type A control freak, I admit the prospect of in-person events gives me the willies. The reason? Because while you can plan an event to the nth degree of detailed logistics and bulletproof nearly every "what if?" situation ahead of time, there's still one scenario that's beyond one's control: namely, will your target audience show up to read more >

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