(Poké)Master The Moment: A Guide to Using Viral Content
Posted July 15, 2016 By Bianca Lev
|
Pokemon GO,
PR Best Practices,
smm,
social media,
Technology & Software,
viral content,
viral videos
Created On Canva, Pokemon Logo Credit: http://pokeace.wikia.com/wiki/File:Pokemon_logo.png Internet trends come and go, but much like the wind, their power can be a force to be reckoned with. If you’ve been anywhere near a computer or TV in recent days, you’ve seen that Pokémon Go has joined the viral ranks, a social seat of power previously held
read more >
Summer Lovin’: Our Favorite Marketing Campaigns of Summer 2014
Posted September 02, 2014 By Marian Hughes
|
PR Best Practices,
social media,
Story,
summer,
summer 2014,
summer marketing,
viral videos,
visual storytelling,
YouTube,
Always,
Bear Naked,
Ben & Jerry's,
challenger brands,
Coca Cola,
content marketing,
marketing,
news
As we touched on in our blog post last month on "Marketing Lessons Learned from the Ice Bucket Challenge," there is a time and place for everything. And summer is an ideal time for brands to embrace the spirit of the season and build relationships with consumers in fresh, fun, and unexpected ways. Before the summer begins to fade too far from our
read more >