Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Picture This: Your Ultimate Guide to Social Media Visuals

Posted on October 15, 2019 by Logan Esser
In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing ...
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Sixty Seconds for Social: Social Resolutions

Posted on January 8, 2016 by Stephanie Malkus
With a new year comes the sense of a fresh start with a new outlook on life, as well as the unavoidable temptation to make resolutions. With the accompanying slew of articles predicting the hottest trends of 2016 in everything from fashion to ...
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Five Communications Strategies to Turbo Charge Your Fall PR and Social Planning

Posted on September 5, 2015 by Kathy Wilson
With four months left in the year, here's a look at five communications strategies to turbo charge your public relations and social media programs to support vital business goals:
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Finding Inspiration in the Changing Face of Storytelling

Posted on June 5, 2015 by Stephanie Malkus
It’s not news that increasing numbers of people are turning to social media as a primary source for daily news. This week’s latest report from Pew confirmed this trend with stats on millennials and political news, finding that an astounding ...
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Four Strategies for Marketers to Influence Millennials Above and Beyond Pomp and Circumstance

Posted on May 29, 2015 by Colleen Irish
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. ...
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Sixty Seconds for Social: Instant Articles by Facebook

Posted on May 19, 2015 by Mary Pavlu
When it comes to daily headlines, social media has become a primary news source for many of us. Unfortunately the ease of scrolling and scanning has made it less likely we’ll tolerate the tediousness of clicking through to read an article in its ...
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