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4 Tips for Writing Effective Website Copy

Posted on February 7, 2018 by Grace Rasulo
The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or ...
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Lessons Learned From Must-Read Blogs

Posted on June 15, 2017 by Marian Hughes
What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s ...
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5 AP Style Updates You Need to Know

Posted on May 31, 2017 by Stephanie Malkus
It’s that time of the year again. The days are getting longer, the flowers are in full bloom, and the newest version of the AP Stylebook is hitting the shelves of writers everywhere. So, as the seasons change, so too must some of our writing ...
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Speeches that Make the Grade: Elements of an Effective Speech

Posted on June 10, 2016 by Sue Parente
This most recent college graduation season, chock full of high-profile commencement speakers, gives us a fresh opportunity to look at what makes a memorable and effective speech.
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Sixty Seconds for Social: Medium Could Be Just the Right Fit

Posted on July 31, 2015 by Jamie Mayer
The content gods spoke long ago on the subject of corporate blogs, and the message is clear: Blogging is not just a pastime for avid writers, it’s a critical tool in branding a company, sharing a company’s vision and creating content that will put ...
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Taking the Scare out of Ghostwriting

Posted on October 30, 2014 by Laureen Sanderson
Have a clear sense of purpose and audience for your writing. Don’t rush the briefing process whenever you are collecting information for your piece. Liberally ask questions of the person giving you the prompt, and don’t be afraid to discuss a ...
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