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    4 Tips for Writing Effective Website Copy

    The website is the new storefront for many companies in that it’s often the first interaction potential customers have with your brand. It’s the one place where you have all the space you need to tell the story of your company and product or service, so it is essential that you use it in the most effective way possible. read more >

    Lessons Learned From Must-Read Blogs

    What was the last book you just couldn’t put down? How about a great magazine article? Have you ever thought about what would give your corporate blog the same type of reaction? With a little planning, strategy, and a few tricks of the trade, it’s possible. We’ve taken a closer look at numerous page-turning corporate blogs and compiled this list read more >

    5 AP Style Updates You Need to Know

    It’s that time of the year again. The days are getting longer, the flowers are in full bloom, and the newest version of the AP Stylebook is hitting the shelves of writers everywhere. So, as the seasons change, so too must some of our writing practices. read more >

    Speeches that Make the Grade: Elements of an Effective Speech

    This most recent college graduation season, chock full of high-profile commencement speakers, gives us a fresh opportunity to look at what makes a memorable and effective speech. read more >

    Sixty Seconds for Social: Medium Could Be Just the Right Fit

    The content gods spoke long ago on the subject of corporate blogs, and the message is clear: Blogging is not just a pastime for avid writers, it’s a critical tool in branding a company, sharing a company’s vision and creating content that will put that brand on the map. read more >

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