Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

What Lit Us Up: Our Favorite Digital Marketing Campaigns of the Year

Posted on December 23, 2022 by Tier One

Topics: Digital Marketing, Social Media, Thought Leadership

2022 was chock full of wonderfully inventive campaigns by brands across the board. Each week our newsletter The Spark features a particularly noteworthy moment in digital marketing in its What Lit Us Up section. As we wind down the year, we’re ...

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Digital Marketing Year in Review

Posted on December 22, 2022 by Ashley Tate

Topics: Digital Marketing, Social Media, Thought Leadership

Happy (almost) New Year! With 2023 just around the corner, we’re looking back at the social and digital marketing themes that defined 2022. From the rise of short-form video to the seismic shifts shaking up social media, these trends will inform ...

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The Short of It: Why Quick Content Matters Now

Posted on October 31, 2022 by Celena Fine

Topics: Content, Social Listening and Trend Spotting, Earned Media Relations

Today’s meme may be blowing up your digital airwaves, but chances are it’ll be old news by tomorrow. In the constantly evolving media ecosystem, it can be tough for a communications professional to sort through the static and identify the trends ...

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Why Do Brands Need To Be at the Forefront of Trends?

Posted on October 26, 2022 by Celena Fine

Topics: Social Listening and Trend Spotting

The most effective marketing communications programs are those where a brand’s perspective is seamlessly woven into the cultural conversation — and by extension, into the news cycle. Because of this, we are excited to unveil What’s Next, Now, a new ...

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4 Tips to Create Effective Copy for Infographics

Posted on September 30, 2022 by Ashley Tate

Topics: Content, Graphics, Infographics

A great infographic is a concise visual that transforms your data into an easy-to-understand, captivating storytelling tool. From basic pie charts and bar graphs to custom illustrations, the data visualization brought to life in infographics can be ...

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From TikTok’s Takeover to AI-powered Audio: Noteworthy News in Digital Marketing

Posted on September 13, 2022 by Jenna Gross

Topics: Digital Marketing, Social Media, Content

As social media evolves, trends that once seemed like quick crazes — TikTok dances, storytimes, and catchy audio soundbites —  have fueled structural innovations across social media platforms, transforming the digital marketing landscape in the ...

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