Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Three Ways to Effectively Leverage Survey Data in PR Campaigns

Posted on August 3, 2022 by Allison Logano

Topics: Thought Leadership, Earned Media Relations

Competition for media attention is fierce. Reporters are bombarded with a flurry of emails on a daily (or really, minute-by-minute) basis, and it’s often difficult for brands to cut through the noise. While press releases are an important tool to ...

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Does Your Brand Need a Facelift? A Brand Refresh How-to Guide

Posted on July 19, 2022 by Marian Hughes

Topics: Branding

Does your brand need a makeover? If it’s been a while since you’ve reviewed your company’s logo, colors, and other branding elements, it may be time to take a critical eye and make some upgrades. A brand refresh can help align your company with new ...

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What Meaningful Corporate DEI Looks Like According to a Top Multicultural Marketing Agency

Posted on July 7, 2022 by Celena Fine

Topics: Thought Leadership

For many organizations, diversity, equity, and inclusion (DEI) might not be a new concept, but it may be a new program. In response to the massive social movements that rose up in the spring of 2020, many organizations jumped on the bandwagon, ...

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The Art of the Exclusive: When and How to Leverage This Media Strategy

Posted on June 17, 2022 by Allison Logano

Topics: Earned Media Relations, Planning

As PR professionals, we’re entrusted to determine the most effective way for brands to share their stories and ensure the right audiences are fully aware and informed of breaking news. Oftentimes, the goal is to generate coverage of an announcement ...

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Here’s Why Growth-Driven Design Should Be Part of Your Next Website Redesign

Posted on June 9, 2022 by Valerie Gorski

Topics: Digital Marketing, UX

What is growth-driven design?  Growth-driven design is a more efficient website redesign strategy that focuses on continuous improvement by prioritizing the most important updates first to better evaluate user behavior and make data-driven decisions ...

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Sound Strategy: How To Utilize Social Audio in Your Marketing Strategy

Posted on May 13, 2022 by Jenna Gross

Topics: Digital Marketing, Social FAQ, Social Media

Hear that? It’s the sound of social audio and it’s only getting louder. When we told you about the audio-only platform Clubhouse last year, it was the first of its kind. The app exploded onto the scene, amassing more than 2 million weekly average ...

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