Topics: Digital Marketing, Social Media, Content
As social media evolves, trends that once seemed like quick crazes — TikTok dances, storytimes, and catchy audio soundbites — have fueled structural innovations across social media platforms, transforming the digital marketing landscape in the ...
Topics: Thought Leadership, Earned Media Relations
Competition for media attention is fierce. Reporters are bombarded with a flurry of emails on a daily (or really, minute-by-minute) basis, and it’s often difficult for brands to cut through the noise. While press releases are an important tool to ...
Topics: Branding
Does your brand need a makeover? If it’s been a while since you’ve reviewed your company’s logo, colors, and other branding elements, it may be time to take a critical eye and make some upgrades. A brand refresh can help align your company with new ...
Topics: Thought Leadership
For many organizations, diversity, equity, and inclusion (DEI) might not be a new concept, but it may be a new program. In response to the massive social movements that rose up in the spring of 2020, many organizations jumped on the bandwagon, ...
Topics: Earned Media Relations, Planning
As PR professionals, we’re entrusted to determine the most effective way for brands to share their stories and ensure the right audiences are fully aware and informed of breaking news. Oftentimes, the goal is to generate coverage of an announcement ...
Topics: Digital Marketing, UX
What is growth-driven design? Growth-driven design is a more efficient website redesign strategy that focuses on continuous improvement by prioritizing the most important updates first to better evaluate user behavior and make data-driven decisions ...
