Topics: Digital Marketing, Social Media, Thought Leadership
2022 was chock full of wonderfully inventive campaigns by brands across the board. Each week our newsletter The Spark features a particularly noteworthy moment in digital marketing in its What Lit Us Up section. As we wind down the year, we’re ...
Topics: Digital Marketing, Social Media, Thought Leadership
Happy (almost) New Year! With 2023 just around the corner, we’re looking back at the social and digital marketing themes that defined 2022. From the rise of short-form video to the seismic shifts shaking up social media, these trends will inform ...
Topics: Content, Social Listening and Trend Spotting, Earned Media Relations
Today’s meme may be blowing up your digital airwaves, but chances are it’ll be old news by tomorrow. In the constantly evolving media ecosystem, it can be tough for a communications professional to sort through the static and identify the trends ...
Topics: Social Listening and Trend Spotting
The most effective marketing communications programs are those where a brand’s perspective is seamlessly woven into the cultural conversation — and by extension, into the news cycle. Because of this, we are excited to unveil What’s Next, Now, a new ...
Topics: Content, Graphics, Infographics
A great infographic is a concise visual that transforms your data into an easy-to-understand, captivating storytelling tool. From basic pie charts and bar graphs to custom illustrations, the data visualization brought to life in infographics can be ...
Topics: Digital Marketing, Social Media, Content
As social media evolves, trends that once seemed like quick crazes — TikTok dances, storytimes, and catchy audio soundbites — have fueled structural innovations across social media platforms, transforming the digital marketing landscape in the ...
