Top Talk

Our industry moves fast and is constantly changing. Stay up to speed with TOP Talk, a place for fresh perspectives on timely news and trends, insider tips, answers to marketing communications questions, and creative inspiration.

Sound Strategy: How To Utilize Social Audio in Your Marketing Strategy

Posted on May 13, 2022 by Jenna Gross

Topics: Digital Marketing, Social FAQ, Social Media

Hear that? It’s the sound of social audio and it’s only getting louder. When we told you about the audio-only platform Clubhouse last year, it was the first of its kind. The app exploded onto the scene, amassing more than 2 million weekly average ...

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Think Globally, Act Locally: 5 Tips to Extend Your PR Program Globally

Posted on May 4, 2022 by Kathy Wilson

Topics: Media FAQs, Planning

At some point in a company’s life cycle, most organizations find themselves needing to extend their PR program outside of North America. This can be driven by milestones such as significant international business growth, an acquisition of or a ...

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How to Create an Email Newsletter With Staying Power

Posted on April 26, 2022 by Ashley Tate

Topics: Digital Marketing, Content, Email Marketing

Ninety-nine percent of people check their email every day. As of 2021, more than 4 billion email users and counting existed worldwide. So, while many trends in digital marketing come and go, the email newsletter still remains one of B2B’s signature ...

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Creative Sparks: Our Favorite Digital Marketing Moments of 2021

Posted on December 24, 2021 by Tier One

Topics: Digital Marketing, Social Media, Influencer Marketing, Content

This year came with its fair share of challenges and opportunities. Brands stepped up and skillfully navigated these difficult times with creativity, innovation, and optimism. We’re applauding 10 of our favorite marketing moments from 2021, all of ...

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The Death of the Press Release Has Been Greatly Exaggerated

Posted on October 12, 2021 by Colleen Irish

Topics: Thought Leadership, Media FAQs

The press release is passé. It’s lost its mojo. Social media and corporate blogs have stolen its thunder. Or so some claim, especially after companies like Tesla redirect their PR efforts elsewhere, reserving press releases for its investor ...

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Your PR Plan is Only as Good as Today’s Headlines

Posted on August 9, 2021 by Kathy Wilson

Topics: Thought Leadership, Earned Media

If the past year and a half of navigating a global pandemic taught us nothing else, it’s that agility and flexibility matter. In fact, I’d say they’re critical skills to hone both in our business and professional lives. 

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