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About Celena Fine

What Motivates Me: Waking up to a new challenge every day.
Fake News and the Rise of the Subject Matter Expert
At this point, the prevalence of "fake news" can make the term feel meaningless. However, the term (both real and imagined) has significantly transformed the media landscape for both journalists and PR pros. I recently attended Cision's "2018 State of the Media" webinar. Needless to say, fake news is on everyone's minds. As the media feels increasing pressure to quickly -- yet accurately -- report stories, it's become even more reliant on subject matter experts (SMEs) as go-to, reliable resources for breaking news. Enter the subject matter expert. read more >
How to localize a national media story: What do broadcast reporters really want?
National stories with a tie-in to your clients are an effective, timely way to secure coverage, but the question is--how do you localize that story and connect it to your clients in a way that will be of interest to local reporters? As in life, it's best to take things one step at a time, so in this post we'll focus on broadcast journalists, but keep in mind that many of these approaches can apply to local papers, business pubs, and more with just some slight tweaks. read more >
Industry Professional Networking
Regardless of your industry, there seems to be a conference for just about every day of the week. From expos to industry conferences to casual trade-specific cocktail hours, there are more opportunities to network than ever. Yet, the sheer volume of events and attendees can make standing out in the crowd that much more difficult. It would be a shame to let this deluge of network building opportunities go to waste. So, how do you make the most of your next mega-meeting? read more >
One Boston Day
April 13, 2017 by Celena Fine | News | Boston, community
If you are inspired to participate in One Boston Day beyond an individual random act of kindness, here are a few ideas for ways to get involved. read more >
Ask the Expert: An Inside Look at Pitching Broadcast Media
Before transitioning to a career in public relations with Tier One, I spent more than a decade on the other end of the line as an assignment editor in broadcast news in Boston, a top 10 DMA. During that time, I was pitched by a countless number of PR pros and over the course of my career I came to recognize some great....and not so great.... methods of breaking through to broadcast media. Here are some tips on what to do, and more importantly, what NOT to do, when pitching TV spot news. read more >

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