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Colleen Irish

About Colleen Irish

What inspires me? Innovative brands on a mission to push status quo
Influencer Marketing
May 2, 2018 by Colleen Irish

Using social media influencers to build awareness for products and services with a particular audience has proven to be a driving force for brands to win over customers and boost sales. The strategy is so popular that a recent marketing survey found more than 80 percent of marketers surveyed were using some form of influencer marketing.

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Marketing to Different Generations: Is Your Messaging Age-Appropriate?
All of the different generational terms--Baby Boomers, Gen X, Millennials and Gen Z--are thrown around so liberally, it's enough to make your head spin. But the fact is, there are real distinctions between the purchasing behaviors and attitudes of these different demographics, reflecting the eras they grew up in and the degree to which they've adapted to the digitally-focused lifestyle of today. Here are some of the differences to consider when looking to engage these different audiences using social media and other mediums. read more >
 Five Tips for Being Sure-Footed in Today’s New Media Terrain
August 4, 2017 by Colleen Irish | PR Best Practices | news, media
One of my favorite things about the PR profession is the art of media relations. There's nothing more gratifying than landing a great story for a client in a high-profile publication with strong influence and readership in their industry. This is especially rewarding after doing the due diligence to research a reporter's interest and knowledge of a story topic and communicating a client's unique perspective. The recent rise of consolidated news outlets and leaner editorial departments, however, is making securing press coverage more challenging. Not to mention the fact that national and political news stories are dominating news cycles and carrying over into local outlets and industry trades through syndication. Complicating things further is the dynamic of fake news and paid corporate content, which are taking up prime real estate in highly sought-after news outlets. read more >
New Rules of Engagement in the Rise of Fake News
As digital continues to transform the industry with an ever-growing list of channels, brands becoming content creators, and content's value being measured by shares and likes rather than accuracy, how do we as PR professionals--whose job relies on people's trust in the media--guide our clients through this tsunami of uncertainty and ambiguous information? read more >
Marketing Lessons from the Campaign Trail
There is no denying that the 2016 presidential election was among the biggest marketing events of the year. In fact, I think most people would agree it sucked up most of the air all year long. Nothing short of a historic World Series could get people's attention off it for any sustained period of time. So we would be remiss if we didn't take a little time to reflect on some of the more relevant and useful communications lessons. read more >

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Tier One is honored to share the PR News Platinum Agency Word of Mouth Marketing award with our client Ally for its Hardest Working Dollar campaign! A big thanks to the hardest working team that made it happen!

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We are so excited to share the @PRNews Platinum Award for Word of Mouth #Marketing with our client @Ally for its Ha… https://t.co/LwcHAz2Ykp