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About Grace Rasulo

“The electric light did not come from the continuous improvement of candles.” - Oren Harari
4 Tips for Writing Effective Website Copy
The website is the new storefront for many companies in that it's often the first interaction potential customers have with your brand. Writing copy for this vital touchpoint can certainly seem like a daunting task, and even more so when you realize that a website is one of the best education tools a brand has in its arsenal. Here are a few things to consider that can help make writing for your website seem a little more manageable. read more >
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January 5, 2018 by Grace Rasulo | PR Best Practices
New year, new social strategy, but that doesn't mean leaving the data of 2017 behind. Last year's social data is packed full of valuable insights to drive your social strategy into the new year. We've pulled together stats for all of the top platforms to focus and strengthen your social strategy this coming year and beyond. read more >
December 6, 2017 by Grace Rasulo | Technology & Software
While the end of the year is a time for personal reflection, for brands it's a time to reflect on the success of your marketing programs and plan for the new year. Your 2018 plan should be full of creative ideas, goals, and strategies. But what's a strategy without data to back it up? read more >
The Perfect (Brain)Storm
Mastering the art of an effective brainstorm is the cornerstone of any great agency. Follow these guidelines and you and your creative team will be smooth sailing to "I love that idea" land. read more >
Mastering 140 Characters
Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. We feel your pain, so we've created this handy guide to help you master the art of Twitter's character count. read more >

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Do basketball players play better if their moms are in the crowd?

In the spirit of March Madness, Google Cloud Platform and the NCAA teamed up to find out.

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Tier One is looking for recent graduates to intern in our Chicago office! If you have Adobe Creative Cloud experience or are a PR pro, apply to join our team!