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About Grace Rasulo

“The electric light did not come from the continuous improvement of candles.” - Oren Harari
Instagram Stories FAQs
If your brand isn't using Instagram Stories yet, it's time to start thinking about how you could be taking advantage of this incredibly popular content format. But many brands aren't quite sure how Stories fit into their social strategy -- making, "how can my brand use Instagram Stories," an all too common question. And that's just the beginning. read more >
How to Market to a Millennial by a Millennial
Everyone in every industry is trying to figure out how to turn millennials into advocates of their brands. And it's certainly for good reason: Millennials in the U.S. alone spent $200 billion in 2017, and currently have the most spending power of any generation. They're a great group to have on your side, but to get them there, you have to market to them and do it well. read more >
Whether you're on a big team or small team, have a full content calendar or post intermittently, it's important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to succeed as a brand on social is to be instantly recognizable, and developing (and using) a social media brand style guide is the easiest way to do just that. read more >
4 Tips for Writing Effective Website Copy
The website is the new storefront for many companies in that it's often the first interaction potential customers have with your brand. Writing copy for this vital touchpoint can certainly seem like a daunting task, and even more so when you realize that a website is one of the best education tools a brand has in its arsenal. Here are a few things to consider that can help make writing for your website seem a little more manageable. read more >
2017 Social Stats To Drive Your 2018 Strategy
January 5, 2018 by Grace Rasulo | PR Best Practices
New year, new social strategy, but that doesn't mean leaving the data of 2017 behind. Last year's social data is packed full of valuable insights to drive your social strategy into the new year. We've pulled together stats for all of the top platforms to focus and strengthen your social strategy this coming year and beyond. read more >

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Tier One is honored to share the PR News Platinum Agency Word of Mouth Marketing award with our client Ally for its Hardest Working Dollar campaign! A big thanks to the hardest working team that made it happen!

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We are so excited to share the @PRNews Platinum Award for Word of Mouth #Marketing with our client @Ally for its Ha… https://t.co/LwcHAz2Ykp