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About Grace Rasulo

“The electric light did not come from the continuous improvement of candles.” - Oren Harari
How to Market to a Millennial by a Millennial
Everyone in every industry is trying to figure out how to turn millennials into advocates of their brands. And it's certainly for good reason: Millennials in the U.S. alone spent $200 billion in 2017, and currently have the most spending power of any generation. They're a great group to have on your side, but to get them there, you have to market to them and do it well. read more >
Whether you're on a big team or small team, have a full content calendar or post intermittently, it's important that everything you post on social media exudes your brand. From color to tone of voice to logo usage, one of the most important ways to succeed as a brand on social is to be instantly recognizable, and developing (and using) a social media brand style guide is the easiest way to do just that. read more >
4 Tips for Writing Effective Website Copy
The website is the new storefront for many companies in that it's often the first interaction potential customers have with your brand. Writing copy for this vital touchpoint can certainly seem like a daunting task, and even more so when you realize that a website is one of the best education tools a brand has in its arsenal. Here are a few things to consider that can help make writing for your website seem a little more manageable. read more >
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January 5, 2018 by Grace Rasulo | PR Best Practices
New year, new social strategy, but that doesn't mean leaving the data of 2017 behind. Last year's social data is packed full of valuable insights to drive your social strategy into the new year. We've pulled together stats for all of the top platforms to focus and strengthen your social strategy this coming year and beyond. read more >
December 6, 2017 by Grace Rasulo | Technology & Software
While the end of the year is a time for personal reflection, for brands it's a time to reflect on the success of your marketing programs and plan for the new year. Your 2018 plan should be full of creative ideas, goals, and strategies. But what's a strategy without data to back it up? read more >

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