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About Jessica Ivetich

What motivates me? “Tell the truth, but make the truth fascinating.” - David Ogilvy
In a world where celebrities, influencers, bloggers, and average users alike compete with viral videos, puppy pics, and meme culture flooding the world's social media feeds, standing out is a challenge. If you want to make your product launch, rebrand, or latest piece of thought leadership content really stand out on social, the task may seem impossible. So how can you help your brand make a splash on social media? With a few best practices, the right strategies in place, and strong content to support it, your news can rise above the noise. read more >
Your Quick Guide to Mary Meeker’s 2018 Trends Report
As marketers, analyzing and understanding our past and present is key to strategizing for the future, and no one knows this better than Mary Meeker of venture capital firm Kleiner Perkins. Meeker's annual report on internet trends is the perfect blend of where the digital world has been, where it is now, and where it's heading. The 294-page report covers it all and then some, so we've done the heavy lifting and compiled the report's top takeaways. read more >
Addressing the Algorithm: How Brands Can Crack the New Facebook Code
In the last few years years, Facebook's vast impact has come into question following accusations of election interference and the perpetuation of fake news. To address these concerns, Facebook now has made significant changes that are already affecting how brands utilize this platform. Understandably, many brands are worried about these changes and the impact on the future of their presence on the world's largest social network, but if you follow these steps, you can crack the new Facebook code and position your brand at the top of the News Feed. read more >

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Tier One is honored to share the PR News Platinum Agency Word of Mouth Marketing award with our client Ally for its Hardest Working Dollar campaign! A big thanks to the hardest working team that made it happen!

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We are so excited to share the @PRNews Platinum Award for Word of Mouth #Marketing with our client @Ally for its Ha… https://t.co/LwcHAz2Ykp