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Stephanie Malkus

About Stephanie Malkus

What inspires me? Unique, inspiring stories told in equally unique and inspiring ways.
A Beginner’s Guide to Online Video Editing
Thanks to the internet, our dependence on "real world" experts is rapidly declining. In a world where there's an app for almost anything, online courses for everything, and an almost endless amount of YouTube tutorials at our fingertips, we have the means to become self-taught experts. Take video editing for example. Many might think there is a need to hire outside help for all of their video needs, but in reality, video editing isn't as complicated as we make it out to be. There are a variety of video editing tools, resources, and tutorials that can get just about anyone up and running with some simple editing skills. And with video content continuing to be a driving force in digital and social media marketing strategies, getting more self sufficient with video editing will only play to your advantage. read more >
Social Anxiety: Which Social Platforms Should Your Business Be Using?
As your business enters the world of social media there are more than a few questions to be answered. But more often than not, the first we hear from clients is this: Which are the most valuable social platforms for my company? The short answer: it depends. There is no one answer for all businesses. There are only social media platforms that are right for your brand and your audience. Social media is a very personal experience, and that's true for brands as well as individuals. read more >
5 AP Style Updates You Need to Know
The AP Stylebook may appear as a set of strict guidelines and harsh grammar rules to some, but really, it acts as a beneficial resource for all writers to have uniformity and a sense of collective understanding. Back in March, editors gathered 'round at the American Copy Editors Society (ACES) annual meetup to announce the major Stylebook changes. This year, we're in for a treat with some helpful AP Stylebook updates. read more >
Google Analytics
April 5, 2017 by Stephanie Malkus
When it comes to site traffic measurement, there are two undeniable truths: 1. Analytics are important. 2. Analytics can be confusing. From bounce rates to pageviews to session durations, learning the ins and outs of Google Analytics (GA) is not unlike learning a second language. If tricky terminology is holding you back from maximizing measurement for your brand or business, we have you covered with the top terms you need to understand to get started with GA and get on your way to tracking your company's metrics. read more >
halloween pumpkins
If the thought of creating seasonal content strikes fear in your marketing heart, then the approaching Halloween holiday may be less than welcome. We understand trying to come up with fresh ideas to delight instead of fright can be a tricky task in itself, but have no fear! We've pulled together some of our favorite spooky social sparks to inspire your campaigns this October 31st. read more >

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With Halloween just weeks away, now's the time to incorporate some spook into your marketing strategy!