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Sarah Mees

About Sarah Mees

Disruptive technologies and compelling stories
It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. If you've ever found yourself in this situation, you know that your first instinct is to "win" this war of words. Unfortunately, that can be easier said than done especially if there might be a grain of truth in the competitive "Fear, Uncertainty, and Doubt" (FUD) competitors are spreading about your company. Circling back with the prospect from the anecdote can be risky, looks defensive and can potentially backfire. Instead, here's what you can do. read more >
At the highest level, the way we search today has changed, the way search engines serve up results has changed, so therefore, our approach to SEO has to change too. So, what does this mean for marketers? read more >
perfecting your company launch
It only happens once, a new company launch, and there are many things to think about as you prepare. You've identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers can't wait to get their hands on. In other words, you are ready to launch...but are you really? Is your product really ready for primetime? Is your website flawless? Do you have a strategy? A plan? A date? Have you and your team actually thought through all the details? read more >
Lessons in Communication from “Energy Week”
As I watch the energy debate in the U.S., it's clear the battle lines are drawn - you can't change my mind, and I can't change yours. All of these complicated issues are being oversimplified. All the rhetoric is sizzle, there is no steak. At a time when energy news headlines are frequently at odds with administration policy (think Paris Agreement, the coal industry, etc.), the communications calculation is clearly that there is really nothing to lose by being bold - and nothing to win by being conciliatory. Likewise, groups on the other side of this debate aren't backing down or stopping pursuit of actions that support their objectives...that is to say, the 'opposition' intends to dominate too. read more >
Earth Day
April 19, 2017 by Sarah Mees | News | Earth Day
For those of us that are concerned about the current politicization of environmental issues, Earth Day 2017 is an opportunity to lend our voices to the global community in support of progress. Earth Day has become an annual reminder that we all have a role to play, and that collectively we can affect change. read more >

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