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Sarah Mees

About Sarah Mees

Disruptive technologies and compelling stories
In the world of PR and marketing, listening is an everyday process that helps us stay on top of client mentions in social and traditional media. But it's so much more. Odds are you understand it in theory, but the whats, whys, wheres, and hows might not be entirely clear. read more >
April 4, 2018 by Sarah Mees | PR Best Practices
It's a common misconception that public relations = press release. But that's simply not true. In fact, effective PR programs don't even require lots of company news. Many different avenues for generating company awareness exist outside of the traditional press release. One of the best? Thought leadership content that's posted by influential publications in the appropriate market. In the PR biz, we typically call these bylined articles or contributed content. read more >
It happens all the time. A sales rep comes back from an event with anecdotes about how the competition is sharing inaccurate information about your brand. If you've ever found yourself in this situation, you know that your first instinct is to "win" this war of words. Unfortunately, that can be easier said than done especially if there might be a grain of truth in the competitive "Fear, Uncertainty, and Doubt" (FUD) competitors are spreading about your company. Circling back with the prospect from the anecdote can be risky, looks defensive and can potentially backfire. Instead, here's what you can do. read more >
At the highest level, the way we search today has changed, the way search engines serve up results has changed, so therefore, our approach to SEO has to change too. So, what does this mean for marketers? read more >
perfecting your company launch
It only happens once, a new company launch, and there are many things to think about as you prepare. You've identified an unmet market need, conducted thorough market research and competitive analysis, and built a product or service your customers can't wait to get their hands on. In other words, you are ready to launch...but are you really? Is your product really ready for primetime? Is your website flawless? Do you have a strategy? A plan? A date? Have you and your team actually thought through all the details? read more >

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