What used to be cool? Going to Chipotle with your buddies. What’s cool now? Staying at least six feet away from your buddies (and everyone else). Luckily, Chipotle is providing a way to group hang virtually with Chipotle Together so you don’t have to eat chips and guac alone  during quarantine. All week, the Mexican grill has tweeted out Zoom links to host cyber lunchtime meetups that feature celebrity guests and up to 3,000 people at a time. In the first session, “The Bachelor’s” Colton Underwood chatted with fans and walked them through a hilarious Chipotle-themed presentation that kept the mood light. And if you’re lucky enough to make it into the Zoom (which is first come, first serve), Chipotle is surprising select participants with free entree codes to demonstrate its appreciation for customers’ continued support through this challenging time.

Chipotle Together shows just because we can’t meet up in person doesn’t mean communication has to come to a hard stop. We’re seeing brands get creative in an effort to keep in touch with their audience and let them know they aren’t alone during this pandemic. And even though these virtual meetups have become commonplace seemingly overnight, quarantine has opened the door to a new form of engagement. Who says brands can’t continue cyber hang outs once life returns to normal? With the ability to connect more personally, offer exclusive promotions, and spark direct conversation between wide audiences, we think the opportunities for brands are endless with a Zoom link.