Client Coverage submitted by Tier One Admin on September 3, 2014 - 3:00am
Blog entry submitted by Kathy Wilson on May 21, 2014 - 2:01pm

As a Type A control freak, I admit the prospect of in-person events gives me the willies. The reason? Because while you can plan an event to the nth degree of detailed logistics and bulletproof nearly every "what if?" situation ahead of time, there's still one scenario that's beyond one's control: namely, will your target audience show up to engage with your brand?

Like I said, the willies.

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