The Complete Guide to Earned Media Measurement

Showcase the Full Value of Your Media Relations Programs

A well-planned earned media measurement program will help you assess the full impact of your hard-won coverage and showcase its value to the C-suite. In this guide, we break down the key traits of impactful earned media measurement and outline effective strategies and processes to get your measurement strategy on track or set it up for success from the start. You will also find:

  • A measurement glossary

  • An overview of earned media KPIs

  • A coverage, message, and sentiment KPI worksheet

  • Helpful tips and tricks to tell your data story

  • A checklist of modern earned measurement program traits