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The Mission Is in the Name
Earned media and content marketing programs that built brand awareness for Ally as a digital financial services leader. Challenged traditional banking narratives by promoting the brand’s distinctive non-bank voice to create genuine connections and engagement with customers.
Humanizing Advanced Materials Science
Innovative storytelling humanized Entegris’ advanced materials science to connect the brand with a broader audience. Targeted earned media placements successfully positioned company as a microelectronics industry disruptor, highlighting the value of its technology differentiators.
From Software Unknown to Unicorn
Thought leadership program that established the company as a recognized leader in data governance software. Collibra’s competitive share of voice skyrocketed, which effectively supported the company’s aggressive growth strategy.
Hospitals, Heal Thyself with the Help of Data
Earned media campaign that increased GHX’s thought leadership in lowering healthcare supply chain costs. Creative storytelling secured significant healthcare media results.
From Stealth to Spotlight
Breakthrough company and product launch that put revolutionary new semi-solid lithium-ion battery technology on the map. Winning messaging, positioning, and earned media strategies greatly increased company awareness, honors, and partnerships.
