Keeping a finger on the pulse of health care’s top trends drove smart and creative media storytelling. Linking GHX to critical health care shifts helped infuse the company’s perspective into the national dialogue.
Earned media and content marketing programs that built brand awareness for Ally as a digital financial services leader. Challenged traditional banking narratives by promoting the brand’s distinctive non-bank voice to create genuine connections and engagement with customers.
Brand awareness positioned Prophix as a leader among CPM vendors. Aligning the company to macro trends and executing a smart thought leadership program significantly increased Prophix’s earned media placements.
Innovative storytelling humanized Entegris’ advanced materials science to connect the brand with a broader audience. Targeted earned media placements successfully positioned company as a microelectronics industry disruptor, highlighting the value of its technology differentiators.
Thought leadership program that established the company as a recognized leader in data governance software. Collibra’s competitive share of voice skyrocketed, which effectively supported the company’s aggressive growth strategy.
Breakthrough company and product launch that put revolutionary new semi-solid lithium-ion battery technology on the map. Winning messaging, positioning, and earned media strategies greatly increased company awareness, honors, and partnerships.