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From Stealth to Spotlight

AwarenessSkyrocketed-02
Awareness Skyrocketed
Media Coverage
Extensive Earned Media Coverage
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Powerful Partnership Inquiries
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Numerous Industry Awards

The Challenge:

  • Energy storage company 24M Technologies had flown under the radar while developing its revolutionary new battery cell

  • It was ready to launch and emerge from stealth in a high-profile way to accelerate adoption of its affordable energy storage solution

Tier One’s Approach:

  • Educate the market on semisolid lithium-ion, articulating its differences and advantages via earned media

  • Craft compelling dual message storyline — 24M reinventing both the cell and manufacturing process

  • Establish credibility through prelaunch reveals with industry analysts/influencers

  • Implement “upfront” strategy; offer select pre-briefings with highly influential journalists

  • Fuel awareness through social media and visuals

The Outcome:

  • Company awareness skyrocketed, including Bill Gates sharing coverage of company on social media

  • Extensive business and trade earned media coverage drove powerful partnership inquiries

  • Numerous industry awards and honors including:

    • 016 IHS CERA Week Energy Innovation Pioneer

    • 2016 Bloomberg New Energy Pioneer Award

    • 2016 WEF Technology Pioneer

    • 2016 MIT "Technology Review" 50 Smartest Companies


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Collibra

Collibra | From Software Unknown to Unicorn

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