24M Logo

From Stealth to Spotlight

Awareness Skyrocketed
Media Coverage
Extensive Earned Media Coverage
Powerful Partnership Inquiries
Numerous Industry Awards

The Challenge:

  • Energy storage company 24M Technologies had flown under the radar while developing its revolutionary new battery cell

  • It was ready to launch and emerge from stealth in a high-profile way to accelerate adoption of its affordable energy storage solution

Tier One’s Approach:

  • Educate the market on semisolid lithium-ion, articulating its differences and advantages via earned media

  • Craft compelling dual message storyline — 24M reinventing both the cell and manufacturing process

  • Establish credibility through prelaunch reveals with industry analysts/influencers

  • Implement “upfront” strategy; offer select pre-briefings with highly influential journalists

  • Fuel awareness through social media and visuals

The Outcome:

  • Company awareness skyrocketed, including Bill Gates sharing coverage of company on social media

  • Extensive business and trade earned media coverage drove powerful partnership inquiries

  • Numerous industry awards and honors including:

    • 2016 IHS CERA Week Energy Innovation Pioneer

    • 2016 Bloomberg New Energy Pioneer Award

    • 2016 WEF Technology Pioneer

    • 2016 MIT "Technology Review" 50 Smartest Companies

Additional Case Studies


Ally | The Mission Is in the Name

Earned media and content marketing programs that built brand awareness for Ally as a digital financial services leader. Challenged traditional banking narratives by promoting the brand’s distinctive non-bank voice to create genuine connections and engagement with customers.



Collibra | From Software Unknown to Unicorn

Thought leadership program that established the company as a recognized leader in data governance software. Collibra’s competitive share of voice skyrocketed, which effectively supported the company’s aggressive growth strategy.