From Stealth to Spotlight

Skyrocketed icon
Awareness Skyrocketed
Media articles icon
Extensive Earned Media Coverage
Partnership icon
Powerful Partnership Inquiries
Awards icon
Numerous Industry Awards

The Challenge:

  • Energy storage company 24M Technologies had flown under the radar while developing its revolutionary new battery cell
  • It was ready to launch and emerge from stealth in a high-profile way to accelerate adoption of its affordable energy storage solution

Tier One’s Approach:

  • Educate the market on semisolid lithium-ion, articulating its differences and advantages via earned media
  • Craft compelling dual message storyline — 24M reinventing both the cell and manufacturing process
  • Establish credibility through prelaunch reveals with industry analysts/influencers
  • Implement “upfront” strategy; offer select pre-briefings with highly influential journalists
  • Fuel awareness through social media and visuals

The Outcome:

  • Company awareness skyrocketed, including Bill Gates sharing coverage of company on social media
  • Extensive business and trade earned media coverage drove powerful partnership inquiries
  • Numerous industry awards and honors including:
    • IHS CERA Week Energy Innovation Pioneer
    • Bloomberg New Energy Pioneer Award
    • WEF Technology Pioneer
    • MIT "Technology Review" 50 Smartest Companies

Additional Case Studies

Ally | The Mission Is in the Name

Earned media and content marketing programs that built brand awareness for Ally as a digital financial services leader. Challenged traditional banking narratives by promoting the brand’s distinctive non-bank voice to create genuine connections and engagement with customers.


Collibra | From Software Unknown to Unicorn

Thought leadership program that established the company as a recognized leader in data governance software. Collibra’s competitive share of voice skyrocketed, which effectively supported the company’s aggressive growth strategy.