Ally Logo

The Mission Is in the Name

Impressions2-02
900+ million impressions
MediaArticlesIcon-02
11,982 media articles
AdDollarsIcon-02
9+ million in ad equivalency dollars
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2.7 million blog views

The Challenge:

  • Financial services firm Ally realizes the world doesn’t need another bank, it needs a better bank

  • It wants to approach the market with a unique strategy: Communicate a relentless commitment to “do it right” for their customers, employees, and communities

Tier One’s Approach:

  • Capture consumer mindshare by adopting a decidedly non-bank voice

  • Use unconventional thinking and a disruptive approach through immersive experiences to bring Ally’s message and mission to the forefront

  • Deliver information and create results-driven content that’s informative, memorable, and constructive without any doublespeak or industry jargon

  • Build thought leadership through community engagement

The Outcome:

  • In 2018, Ally earned 11,982 media articles, which were valued at 900+ million impressions and 9+ million in ad equivalency dollars

  • Industry recognition for outstanding content in financial services (13% increase in engagement YOY)

  • Pulled in 2.7 million views on the Ally blog

  • Multiple industry marketing communications awards for strategy, creativity, and research-based programming


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Entegris | Humanizing Advanced Materials Science

Innovative storytelling humanized Entegris’ advanced materials science to connect the brand with a broader audience. Targeted earned media placements successfully positioned company as a microelectronics industry disruptor, highlighting the value of its technology differentiators.

 

Collibra

Collibra | From Software Unknown to Unicorn

Thought leadership program that established the company as a recognized leader in data governance software. Collibra’s competitive share of voice skyrocketed, which effectively supported the company’s aggressive growth strategy.

 

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