24M Technologies

Steering a Breakthrough from Stealth to Stunning Launch

The Campaign: 
  • Energy storage company 24M wanted to emerge from stealth,  with its revolutionary new battery cell designed to accelerate adoption of affordable energy storage.
TierOne's Approach: 

Breakthrough storytelling:

  • Defined semisolid lithium-ion, clearly articulated its differences and advantages
  • Crafted compelling dual message storyline -- 24M revolutionizing the industry by not just reinventing the cell, but the manufacturing process
  • Built credibility through prelaunch discussions with industry analysts/influencers
  • Implemented exclusive strategy; offered select pre-briefings with influential journalists
  • Fueled awareness through social and visuals
The Outcome: 
  • Company awareness skyrocketed, including Bill Gates sharing coverage of company socially
  • Extensive business and trade media coverage drove powerful partnership inquiries
  • Awarded numerous industry honors including:

2016 IHS CERA Week Energy Innovation Pioneer
2016 Bloomberg New Energy Pioneer Award
2016 WEF Technology Pioneer
2016 MIT "Technology Review" 50 Smartest Companies 

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