24M Technologies

Steering a Breakthrough from Stealth to Stunning Launch

24M
The Campaign: 
  • Energy storage company 24M wanted to emerge from stealth,  with its revolutionary new battery cell designed to accelerate adoption of affordable energy storage.
TierOne's Approach: 

Breakthrough storytelling:

  • Defined semisolid lithium-ion, clearly articulated its differences and advantages
  • Crafted compelling dual message storyline -- 24M revolutionizing the industry by not just reinventing the cell, but the manufacturing process
  • Built credibility through prelaunch discussions with industry analysts/influencers
  • Implemented exclusive strategy; offered select pre-briefings with influential journalists
  • Fueled awareness through social and visuals
The Outcome: 
  • Company awareness skyrocketed, including Bill Gates sharing coverage of company socially
  • Extensive business and trade media coverage drove powerful partnership inquiries
  • Awarded numerous industry honors including:

2016 IHS CERA Week Energy Innovation Pioneer
2016 Bloomberg New Energy Pioneer Award
2016 WEF Technology Pioneer
2016 MIT "Technology Review" 50 Smartest Companies 

More Case Studies

Leading An Established Energy Player Through Transition
Connecting the Social Strategy Dots for Quantum Dots Leader