Leading An Established Energy Player Through Transition

The Campaign: 
  • EnerNOC had been pigeon-holed as a demand response services company – reflecting only a small piece of its evolved value proposition
  • Tier One needed to shift EnerNOC’s outdated perception from a one-trick pony and re-position them as an energy intelligence software pioneer
Tier One's Approach: 
  • Define and articulate the EIS category, and why it was a critical new component of enterprise software
  • Use EnerNOC’s core EIS technology to own new narratives around energy intelligence
  • Showcase the vision: what’s the future of energy use look like through the lens of data and analytics?
  • Make believers of the energy trades and key verticals (including commercial real estate) to soften the beach with national business and technology writers
The Outcome: 

  • 75% of media coverage reflects enernoc’s positioning as an energy software company
  • Eis category acceptance growing, increasingly referenced in media coverage

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