Everbridge

Telling a Story Through the Lens of a Public Tragedy

everbridge (1)
The Campaign: 
    Respectfully share details of Everbridge’s emergency notification technology from the vantage point of an active participant in the Boston Marathon bombing public safety strategy.
Tier One's Approach: 
  • Listen first, ensure all communications emphasized sensitivity and perspective.
  • Make the public’s needs Everbridge’s priority.
  • Tell the story through the lens of the customer.
The Outcome: 

Media coverage quantifiably drove qualified buyers from awareness to purchase.
 
  0   0 googleplus 0   0   0 tumblr 0   0

More Case Studies

Steering a Breakthrough from Stealth to Stunning Launch
Reshaping a Company's Reputation