Telling a Story Through the Lens of a Public Tragedy

everbridge (1)
The Campaign: 
    Respectfully share details of Everbridge’s emergency notification technology from the vantage point of an active participant in the Boston Marathon bombing public safety strategy.
Tier One's Approach: 
  • Listen first, ensure all communications emphasized sensitivity and perspective.
  • Make the public’s needs Everbridge’s priority.
  • Tell the story through the lens of the customer.
The Outcome: 

Media coverage quantifiably drove qualified buyers from awareness to purchase.
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