Telling a Story Through the Lens of a Public Tragedy
- Respectfully share details of Everbridge’s emergency notification technology from the vantage point of an active participant in the Boston Marathon bombing public safety strategy.
Tier One's Approach:
- Listen first, ensure all communications emphasized sensitivity and perspective.
- Make the public’s needs Everbridge’s priority.
- Tell the story through the lens of the customer.
Media coverage quantifiably drove qualified buyers from awareness to purchase.