Connecting the Social Strategy Dots for Quantum Dots Leader

The Campaign: 
  • Cadmium-free Quantum Dot pioneer Nanoco Technologies needed strategy and resources to optimize its presence in social media
  • The company also sought to launch a corporate blog to amplify key messages and activities, but required an experienced social media partner given London Stock Exchange regulatory requirements for information dissemination
Tier One's Approach: 
  • Define Nanoco’s social strategy and voice
  • Conduct a social media audit; understand how competitors are leveraging social and where Nanoco can win
  • Identify the social media influencers
  • Leverage existing visuals via social channels
  • Drive a quarterly social content schedule
  • Extend strategies to encompass promoted posts
The Outcome: 

  • Monthly impressions have soared from an average of 1-4k/month to 10-30k/month; one month topped 270k impressions
  • Traffic to nanoco site via social media up 179% in q3 of 2015 (first quarter tier one assumed management of the social program)
Audience-building paid campaigns 
Four-week Q1 ($100/week) program yielded additional:
  • 530K+ impressions
  • 355 new followers

Event Support ($25/platform) brought in an additional:

  • 27K+ impressions and 10 new followers on Twitter
  • 2.5K+ impressions and 36 post likes on Facebook
  • 1.3K+ impression on LinkedIn

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