Collibra Logo Collibra Logo

From Software Unknown to Unicorn

Industry Recognition Icon
Earned Industry Recognition
Share of Voice
Share of Voice Skyrocketed
Valued At Icon
Company Valued at $1 Billion
Secured Funding Icon
Secured Millions in Funding

The Challenge:

  • Belgian data software firm Collibra enters a crowded US tech market in 2008 with little to no brand awareness

  • The concept of data governance is still emerging, but its esoteric nature generally makes the topic a sleeper for most business audiences

Tier One’s Approach:

  • Make data governance relevant and compelling by putting hard business value against it

  • Focus on Collibra’s “purpose-built” approach in comparison to competitive solutions that treated governance as an afterthought

  • Distill Collibra’s technology down to a few concepts media and buyers could appreciate

  • Provide trend and social listening services to identify opportunities — like GDPR, data privacy, and the Facebook data breach — to promote thought leadership and position data governance as an existential issue

  • The secret sauce? Be provocative!

The Outcome:

  • Collibra went from a no-name to a recognized leader in an up-and-coming software category

  • Inclusion in prestigious Forbes Cloud 100 list for two consecutive years (2017, 2018)

  • Share of voice skyrockets, landing coverage in major publications like The Wall Street Journal, TechCrunch, and Bloomberg BusinessWeek

  • Secured millions in funding from prominent VCs including ICONIQ Capital and Battery Ventures

  • Collibra today valued at more than $1 billion


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