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Hospitals, Heal Thyself With the Help of Data

Thought Leadership Icon
Industry Thought Leadership
Earned Media Icon
Significant Earned Media Coverage
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Strong Infographic Syndication

The Challenge:

  • Even with today’s advancements in healthcare, too many hospitals are slow to embrace new technologies and best practices
  • Case in point: operating room (OR) supply chain inefficiencies have slowed organizational decision-making and increased costs, to the detriment of patient care
  • The failure to streamline processes and reduce waste hinders America’s healthcare system from lowering consumer costs — an issue weighing on health providers and consumers alike

Tier One’s Approach:

  • Leverage jaw-dropping industry data that spotlights the waste and inefficiency of the hospital OR supply chain
  • Identify key survey points to use as media news angles
  • Create a clear and compelling storyline to guide the development of visual assets that paint a picture of top issues
  • Target key healthcare publications with data and strong points of view; make the story evergreen by weaving into ongoing media pitches

The Outcome:

  • GHX established industry thought leadership by demonstrating how OR supply chain transformation supports healthcare’s ultimate goal: lower costs while improving patient care
  • Garnered significant earned media coverage in top healthcare publications, including Healthcare Global, Healthcare Matters, Healthcare Purchasing News, HIT Consultant, Medical Design Technology, FiercePharma Manufacturing
  • Achieved strong syndication of visual assets

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