Resources

A collection of helpful resources developed by Tier One to help B2B and B2C leaders manage high-performing PR, digital, and content marketing programs.

The Complete Guide to Earned Media Measurement

How to Showcase the Full Value of your Media Relations Programs

Having a strong measurement program in place is essential to being able to communicate the full value of an earned media program to the C-suite. This guide breaks down the key traits of an impactful earned media measurement program and outlines effective strategies and processes, and useful tips and tricks to get your earned media program on track or set it up for success from the start.

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The Ultimate Guide to Content Optimization

5 Foolproof Content Repackaging Tests to Help “Tell Your Story”

Your content has the potential to reach audiences far and wide, but it should be carefully repackaged in a laser-focused way. The Ultimate Guide to Content Optimization will help you do just that by teaching five foolproof content repackaging tests for developing a well-thought-out content optimization strategy. With our guide, your standout content pieces will receive the encores they deserve.

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ICYMI: 4 Fresh Digital Marketing Stories That Sparked Our Attention

We’re less than three months into the new year and the digital marketing news cycle hasn’t let up off the gas pedal. There’s a lot to keep track of: emerging social media apps, updates affecting ad strategies, new content on your social standbys, ...

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Are You Effectively Telling Your Earned Media Measurement Story?

The most important thing to remember about any reporting is the data you’re sharing is more than graphs and numbers — it’s the story of your success.  How you tell that story matters. If you only have 10 minutes to prove your earned media program’s ...

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