Resources

A collection of helpful resources developed by Tier One to help B2B and B2C leaders manage high-performing PR, digital, and content marketing programs.

Inside the Newsroom: How to Pitch Broadcast Media

Insider Tips From A Broadcast Journalist

Broadcast media is often cited as the most difficult medium to secure coverage. This guide will help you think and pitch like a broadcast journalist pro to ensure earned broadcast media success.

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The Complete Guide to Earned Media Measurement

How to Showcase the Full Value of your Media Relations Programs

Having a strong measurement program in place is essential to being able to communicate the full value of an earned media program to the C-suite. This guide breaks down the key traits of an impactful earned media measurement program and outlines effective strategies and processes, and useful tips and tricks to get your earned media program on track or set it up for success from the start.

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The Ultimate Guide to Content Optimization

5 Foolproof Content Repackaging Tests to Help “Tell Your Story”

Your content has the potential to reach audiences far and wide, but it should be carefully repackaged in a laser-focused way. The Ultimate Guide to Content Optimization will help you do just that by teaching five foolproof content repackaging tests for developing a well-thought-out content optimization strategy. With our guide, your standout content pieces will receive the encores they deserve.

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Creative Sparks: Our Favorite Digital Marketing Moments of 2021

This year came with its fair share of challenges and opportunities. Brands stepped up and skillfully navigated these difficult times with creativity, innovation, and optimism. We’re applauding 10 of our favorite marketing moments from 2021, all of ...

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The Death of the Press Release Has Been Greatly Exaggerated

The press release is passé. It’s lost its mojo. Social media and corporate blogs have stolen its thunder. Or so some claim, especially after companies like Tesla redirect their PR efforts elsewhere, reserving press releases for its investor ...

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