Resources

A collection of helpful resources developed by Tier One to help B2B and B2C leaders manage high-performing PR, digital, and content marketing programs.

Inside the Newsroom: How to Pitch Broadcast Media

Insider Tips From A Broadcast Journalist

Broadcast media is often cited as the most difficult medium to secure coverage. This guide will help you think and pitch like a broadcast journalist pro to ensure earned broadcast media success.

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The Complete Guide to Earned Media Measurement

How to Showcase the Full Value of your Media Relations Programs

Having a strong measurement program in place is essential to being able to communicate the full value of an earned media program to the C-suite. This guide breaks down the key traits of an impactful earned media measurement program and outlines effective strategies and processes, and useful tips and tricks to get your earned media program on track or set it up for success from the start.

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The Ultimate Guide to Content Optimization

5 Foolproof Content Repackaging Tests to Help “Tell Your Story”

Your content has the potential to reach audiences far and wide, but it should be carefully repackaged in a laser-focused way. The Ultimate Guide to Content Optimization will help you do just that by teaching five foolproof content repackaging tests for developing a well-thought-out content optimization strategy. With our guide, your standout content pieces will receive the encores they deserve.

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The Death of the Press Release Has Been Greatly Exaggerated

The press release is passé. It’s lost its mojo. Social media and corporate blogs have stolen its thunder. Or so some claim, especially after companies like Tesla redirect their PR efforts elsewhere, reserving press releases for its investor ...

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Your PR Plan is Only as Good as Today’s Headlines

If the past year and a half of navigating a global pandemic taught us nothing else, it’s that agility and flexibility matter. In fact, I’d say they’re critical skills to hone both in our business and professional lives. 

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