Resources

A collection of helpful resources developed by Tier One to help B2B and B2C leaders manage high-performing PR, digital, and content marketing programs.

Inside the Newsroom: How to Pitch Broadcast Media

Insider Tips From A Broadcast Journalist

Broadcast media is often cited as the most difficult medium to secure coverage. This guide will help you think and pitch like a broadcast journalist pro to ensure earned broadcast media success.

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The Complete Guide to Earned Media Measurement

How to Showcase the Full Value of your Media Relations Programs

Having a strong measurement program in place is essential to being able to communicate the full value of an earned media program to the C-suite. This guide breaks down the key traits of an impactful earned media measurement program and outlines effective strategies and processes, and useful tips and tricks to get your earned media program on track or set it up for success from the start.

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The Ultimate Guide to Content Optimization

5 Foolproof Content Repackaging Tests to Help “Tell Your Story”

Your content has the potential to reach audiences far and wide, but it should be carefully repackaged in a laser-focused way. The Ultimate Guide to Content Optimization will help you do just that by teaching five foolproof content repackaging tests for developing a well-thought-out content optimization strategy. With our guide, your standout content pieces will receive the encores they deserve.

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Three Ways to Effectively Leverage Survey Data in PR Campaigns

Competition for media attention is fierce. Reporters are bombarded with a flurry of emails on a daily (or really, minute-by-minute) basis, and it’s often difficult for brands to cut through the noise. While press releases are an important tool to ...

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Does Your Brand Need a Facelift? A Brand Refresh How-to Guide

Does your brand need a makeover? If it’s been a while since you’ve reviewed your company’s logo, colors, and other branding elements, it may be time to take a critical eye and make some upgrades. A brand refresh can help align your company with new ...

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