challenger brands

Blog entry submitted by Sue Parente on September 25, 2015 - 5:00pm
If you are a CEO or perhaps a board of directors looking for a model to follow in terms of CEO brand leadership, we have a stellar example in our midst.
Blog entry submitted by Marian Hughes on August 20, 2015 - 5:00pm
It’s no secret that launching a new website is a big undertaking, involving numerous skill sets from smart messaging, positioning and copywriting to intuitive design, user interface and architecture. The process involves a laundry list of action items and deliverables and typically takes weeks if not months to carry the project across the finish line. Perhaps this is why the corporate online newsroom often doesn’t live up to its full potential as a valuable and timely content source.
Blog entry submitted by Stephanie Malkus on June 19, 2015 - 9:00am
Last year’s men’s World Cup in Brazil broke records on Facebook and Twitter, and had brands of all shapes and sizes clamoring for a piece of the conversation. This year it’s the women’s turn, and while the audience for the Women’s World Cup is smaller, this live event still offers plenty of social media lessons to be learned.
Blog entry submitted by Colleen Irish on May 29, 2015 - 11:00am
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are millennials (adults ages 18 to 34 in 2015), and this year they surpassed Generation X to become the largest share of the American workforce. So what are brand marketers doing to reach this opportune consumer demographic of 53.5 million-strong, ripe for the taking ― especially as they’re now even better positioned to make their own purchasing decisions?
Blog entry submitted by Sue Parente on May 14, 2015 - 11:35am
A new business prospect asked me recently if I thought awards still mattered. Does anyone pay attention to them really? Instinctively, I answered “yes” for all the reasons we’ve been giving for years: awards build brand-awareness, differentiate you from the pack and help get you on customers’ short-lists.
Blog entry submitted by Stephanie Malkus on February 27, 2015 - 4:59pm

Putting the overall tepid reviews of Oscar night and its host aside, the general mood on Oscar night was one of inspiration and motivation. The winners and their speeches were uplifting, and used their podium to not only thank but to inspire. The social conversation shared a similar tone.

Blog entry submitted by Stephanie Malkus on February 20, 2015 - 6:07pm

This Sunday, many of us will tune into the Oscars to see the best films of the year honored for their greatness. It’s a wonderful reminder of the universal pull of the visual. But filmmakers aren’t the only ones receiving praise for moving pictures this year. Animated GIFs are hitting the big time, and brands are getting on board.

Blog entry submitted by Stephanie Malkus on February 13, 2015 - 6:26pm
When it comes to music, I think we can all admit that the emotions of true fans can run high. That much was clear during the Grammy Awards last Sunday. It would seem the only thing that music fans could agree on was the fact that they wanted to share their Grammy thoughts on social media. Beyond that, the divide was great.
Blog entry submitted by Sue Parente on January 30, 2015 - 6:45pm
Dear, Lovable New England Chowdah-heads, We’re going to take a look at the Seattle brands who are cranking it all the way to 12 ahead of the big game. But first, we’ve got some news for you, New England. There’s a little local company down the street from Curator’s offices called Amazon.com. They crunched a few numbers recently and found that Seattle fans love their team more than New England loves its Patriots. What?! How can that be? Well, first they looked at site searches, then they sliced and diced customer purchases. What Amazon discovered is that items from the Seattle Seahawks Fan Shop on Amazon sold more than 8 times the average NFL team, while the Patriots sold at just 2.5 times the average team.
Blog entry submitted by Sue Parente on November 14, 2014 - 3:02pm
Yes, you’ve heard it a million times, but here goes a million and one: social media builds brand loyalty. But the real trick to effective social media isn’t just riding the wave of positive posts, but being especially adept at handling the negatives. While the groans and complaints can sting, the truth of the matter is, negative social shares aren’t necessarily the customer nightmare you think they are. Rather, they present an opportunity to gain new fans.
Subscribe to

social media

via Facebook

With blockchain now playing a role in PR, understanding it can revolutionize the way clients interact with consumers. https://buff.ly/2m8g4Bh

via Twitter

Understanding #blockchain is necessary when working in #PR: https://t.co/vd6TVyynpw https://t.co/bAt74JYh3d