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Blog entry submitted by Grace Rasulo on July 26, 2017 - 10:00am
Consolidating an idea into 140 characters is a familiar (and daily) struggle for social media managers and everyday users alike. We feel your pain, so we’ve created this handy guide to help you master the art of Twitter’s character count.
Blog entry submitted by Grace Rasulo on March 23, 2017 - 12:00pm
Live video has become the hottest trend in social media marketing, and with every platform wanting in on the action, the options have become overwhelming. If you're not sure where to focus your live efforts, this breakdown will match your streaming needs with your perfect platform.
Blog entry submitted by Grace Rasulo on February 8, 2017 - 12:00pm
It’s no secret that communicating an authentic brand personality is a key to marketing success; just take a look at Wendy’s snarky responses that led them to viral fame. Social media users love to witness a brand’s true character and understand what it stands for, rather than knowing them as simply self promotional machines. At this year’s Super Bowl, we spotted a social strategy that when played well can be an absolutely home run (or touchdown): Brands using social to engage not only with their target audiences, but also their competitors and other brands.
Blog entry submitted by Bianca Lev on October 14, 2016 - 1:22pm
It’s time to seize the moment, brands - the Twitter Moment, that is. The platform’s latest addition, mini-feeds of curated content about a specific topic, lends itself to new opportunities to compile related content in a unique and easily digestible way to tell your brand’s story.
Blog entry submitted by Stephanie Malkus on August 4, 2016 - 10:00am
Twitter has looked to co-founder (now CEO) Jack Dorsey to refocus the company and so far that’s meant a myriad of new features in an ongoing effort to find that secret sauce. With Twitter adding updates just about every week (trying to keep up with Snapchat and Facebook) there are more ways than ever to get your brand going with some great social content. Here’s an overview of what’s changing in the Twitterverse and how you and your brand can make the most of these new Twitter Tweaks.
Blog entry submitted by Stephanie Malkus on July 19, 2016 - 11:00am
It’s time to break out your calculators! In this week’s Social Summer School lesson, we’re covering character count. It’s not quite calculus, but it’s left more than a few social media managers reviewing their arithmetic.
Blog entry submitted by Stephanie Malkus on July 14, 2016 - 9:14am
When you’re managing a company’s Twitter account, there’s a lot to consider and monitor, and things can become overwhelming faster than you can say “character count.” But fear not — Twitter has created Dashboard, a one-stop shop for all of a small to medium-sized businesses’ Twitter management and analytics needs. So fasten your seatbelts, Tweeters; we’re taking this shiny new platform for a test drive in this week’s 60 for Social (Overtime).
Blog entry submitted by Stephanie Malkus on March 3, 2016 - 11:30am
When it comes to showcasing your company’s thought leadership among industry peers, the value of social media at events cannot be overstated. Industry events present almost a Super Bowl-like opportunity for your social program in the sense that they provide a rare moment in time when your audience is focused on a single event and the conversations swirling around that event. They are as captive and captivated as you are going to get them and you’ll want to be sure to make the most of these moments.
Blog entry submitted by Stephanie Malkus on January 8, 2016 - 12:32pm
With a new year comes the sense of a fresh start with a new outlook on life, as well as the unavoidable temptation to make resolutions. With the accompanying slew of articles predicting the hottest trends of 2016 in everything from fashion to finance, why leave social marketing out of the mix? Here are a few resolutions to give you the upper hand with your 2016 marketing initiatives.
Blog entry submitted by Bianca Lev on November 12, 2015 - 11:32am
We’ve said it before and now we’re going to say it again: the Internet loves a good multiple choice. The ongoing success and popularity of polls and online quizzes has made that clear, and at this point, if you haven’t used them in your marketing, you’re running out of excuses. Twitter’s now made it even easier, with the introduction of polls to its site and app.
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