visual storytelling

Blog entry submitted by Stephanie Malkus on January 8, 2016 - 12:32pm
With a new year comes the sense of a fresh start with a new outlook on life, as well as the unavoidable temptation to make resolutions. With the accompanying slew of articles predicting the hottest trends of 2016 in everything from fashion to finance, why leave social marketing out of the mix? Here are a few resolutions to give you the upper hand with your 2016 marketing initiatives.
Blog entry submitted by Stephanie Malkus on June 5, 2015 - 9:00am

It’s not news that increasing numbers of people are turning to social media as a primary source for daily news. This week’s latest report from Pew confirmed this trend with stats on millennials and political news, finding that an astounding six-in-ten online Millennials (61%) report getting political news on Facebook in any given week, a much larger percentage than any other news source.

Blog entry submitted by Colleen Irish on May 29, 2015 - 11:00am
In recent weeks, millennials have been graduating from colleges and universities in record numbers, soon to be joining the workforce with steady paychecks and offering one of the most exciting marketing opportunities since the Baby Boom generation. According to a new Pew Research report, more than one-in-three American workers today are millennials (adults ages 18 to 34 in 2015), and this year they surpassed Generation X to become the largest share of the American workforce. So what are brand marketers doing to reach this opportune consumer demographic of 53.5 million-strong, ripe for the taking ― especially as they’re now even better positioned to make their own purchasing decisions?
Blog entry submitted by Mary Pavlu on May 19, 2015 - 4:45am

When it comes to daily headlines, social media has become a primary news source for many of us. Unfortunately the ease of scrolling and scanning has made it less likely we’ll tolerate the tediousness of clicking through to read an article in its entirety. Facebook is hoping to make that process easier by removing the extra step of clicking through to an article. Last month, rumors swirled about a partnership with The New York Times and other top publishers making it clear this move was likely, and now it’s official.

Blog entry submitted by Sue Parente on April 7, 2015 - 3:29pm

We are living in a golden age of storytelling. Everyone has a story, and now, with a little help from technology, everyone has the power to share those stories with an enormous audience, which is awesome. But where there’s huge opportunity, comes a lot of noise. So, how do you get your voice and brand above that deafening din? One such format we’ve been exploring on this blog is the branded (aka corporate) documentary.

Blog entry submitted by Stephanie Malkus on February 20, 2015 - 6:07pm

This Sunday, many of us will tune into the Oscars to see the best films of the year honored for their greatness. It’s a wonderful reminder of the universal pull of the visual. But filmmakers aren’t the only ones receiving praise for moving pictures this year. Animated GIFs are hitting the big time, and brands are getting on board.

Blog entry submitted by Stephanie Malkus on January 28, 2015 - 1:55pm

The Golden Globes are behind us, the Super Bowl, Oscars, and Grammy's lie in the near future, and that means one thing to marketers, we are in the middle of prime Real-Time Marketing Season!

Blog entry submitted by Kathy Wilson on January 9, 2015 - 2:18pm
As the demand for visual content continues to climb, marketers must understand the value of bringing stories to life through pictures. Infographics ruled the day early on. And while there’s still a place for these informative graphics in storytelling, their widespread adoption has cost the medium the unique content marketing appeal it once had.
Blog entry submitted by Stephanie Malkus on October 28, 2014 - 2:39pm
Is “dead” content haunting you? You know what I’m talking about. It’s that great piece of content you put out months ago, and after a great few weeks, it’s just sitting there lifeless on the Internet, waiting for a mad scientist (or marketer) to breathe new life into it.
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Tier One is honored to share the PR News Platinum Agency Word of Mouth Marketing award with our client Ally for its Hardest Working Dollar campaign! A big thanks to the hardest working team that made it happen!

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We are so excited to share the @PRNews Platinum Award for Word of Mouth #Marketing with our client @Ally for its Ha…