Short-Form Content Is Getting ReelFacebook didn’t waste any time following in TikTok’s footsteps and adopting short-form video content. Reels have hit Facebook, which means Gen Z can’t gatekeep TikTok-length videos for much longer. (Not that we’re keeping track, but we called it last week.)
Facebook Reels will look very familiar to any Instagram enthusiasts, but the FB integration is a helpful addition for marketers for a few reasons. First of all, it boosts reach. Anyone, not just your followers, can discover Reels on Facebook. Facebook strategically weaves Reels into your news feed based on your activity and interests. Facebook Reels also work across two platforms: Instagram and Facebook. As a result, Facebook can show recommended Instagram Reels on its platform, which allows for expanded, cross-app reach.
The beauty of Facebook Reels is that it brings short-form video marketing to an older audience while attracting a younger generation already immersed in 10-second digital content. People of all ages rely on Facebook and its apps more than they realize, as many of us learned the hard way during the outage this week. So, if you’re looking to market to both Boomers and Zoomers, Facebook Reels is worth a closer look. TL;DR: Facebook has launched Reels for all U.S. Facebook users, allowing marketers to reach an older audience while still appealing to younger generations.
Listen to ThisClubhouse opened its doors to the public a few months ago, but now it wants to let everyone in on the fun. The formerly invite-only app introduced two new features to make Clubhouse content shareable even outside the platform itself.
Clips, which the app is currently rolling out in beta, will allow anyone to capture 30-second segments of Clubhouse rooms. When you grab a clip, the app will download the last 30 seconds of content into a shareable package that can be posted directly onto other social networks in real-time or opened in your phone’s camera roll for a bit of tweaking first. Clubhouse also announced a Replay feature, to be released soon. Replays are complete recordings of your Clubhouse room that will be discoverable on the app at any time — and available for you to download and share anywhere like you would a pre-recorded podcast.
The rise of audio isn’t stopping any time soon. (Exhibit A: Podcasts are becoming one of the biggest trends in content marketing.) While the exclusivity of Clubhouse may have had some draw at the beginning, marketers can now make the most of their audio content created on the platform and share it with a broader audience. If you’ve got something worth listening to, let them hear it!
TL;DR: Clubhouse introduced two new features that allow users to make their Clubhouse audio shareable on other platforms. You can use these features to repurpose your content and reach a wider audience.
What Lit Us Up
Humans of … Hyundai?If you’re not already emotionally attached to your car, you will be after this campaign.
Hyundai has partnered with legendary photographer Annie Leibovitz to capture the journeys' of Hyundai owners and employees. Intimate photography paired with short videos and descriptions gives a snapshot into the remarkable lives of ordinary people who rely on Hyundai. This campaign runs on humanization and emotional appeal — and it works. Another driving factor of the campaign is its star power: Annie Leibovitz is arguably the most well-regarded portrait photographer of our time, and she happens to love traveling and being on the road, which inspires much of her work. Artistic and authentic. What more can you ask for?
The campaign uses an omnichannel content strategy to reach target audiences including: video elements shared to YouTube, written content about each journey, breathtaking photography, and an event at this year’s Los Angeles Auto Show. It’s a journey indeed. You can also find each profile on Hyundai’s website, including a web page entirely dedicated to Hyundai x Annie Leibovitz Journeys.
Hyundai used this campaign to show its appreciation and respect for its team by telling their poignant stories. People associate brands with the values they exhibit, and Hyundai Journeys tells a people-first, inspirational brand story. It’s not enough for your content to be emotional; it must also be timely, relevant, and authentic. Hyundai put the pedal to the metal.
Cue the waterworks.
TL;DR: Hyundai launched a campaign with photographer Annie Leibovitz that captures the lives of its employees and consumers. Its multi-channel strategy and people-first approach set it apart from your average emotionally-driven campaign.
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