Put Your Money Where Your Mouth Is

Penny for your thoughts? Or as the live audio creators say, dollars for your words? While Clubhouse and Twitter Spaces struggle to provide content creators with monetary incentives, nine prominent live audio creators are taking matters into their own hands. 

The tech-focused hosts plan to launch an Apple Podcast, SpaceCasts, to feature their best recorded chats on Clubhouse and Twitter Spaces. Apple Podcasts lets users bring home the dough in ad revenue, which means creators are rewarded for their contributions to the platform. Each SpaceCasts participant will be paid based on the number of times their recording is downloaded. SpaceCasts' collective approach to podcasting stands out: The team is looking for audio contributors across a variety of industries. So if your company has thought leaders in the social audio realm, SpaceCasts makes it easy to collaborate and give your live content a new life and revenue stream.

Spaces and Clubhouse are racing to monetize their live audio platforms, but until then groups like SpaceCasts, are helping creators tap into other platforms to get rewarded for their live audio efforts. 

TL;DR: Social audio creators look to fix monetization issues by publishing recorded live audio sessions.

Tik Tok Tips

It’s a universal experience: When a young adult helps an older one attach a photo to Facebook or post on Instagram, they wonder if there will come a time when they aren’t a social media expert. Well, for some social media managers, the time has come. And it’s all thanks to TikTok. 

With massive production capabilities and an even larger audience, more and more companies are testing the waters for growth on TikTok. The only problem? Not all marketing teams have a social video guru on staff. That’s why TikTok released a video series geared toward brands who want in on the platform. The instructional clips highlight recent trends and techniques for video production. The more notable tutorials include how to reproduce popular TikTok transitions like the Camera Drop, the Floating Effect, and 360 Video. 

An effective marketing strategy paired with the technical know-how of video production opens up a world of promotional possibilities. These tips are an essential starting point for creating professional looking content on TikTok without a huge budget. And to that we say: Welcome to the For You Page.

TL;DR: TikTok provides creation tips for businesses looking to join the platform.

Notice: Testing in Progress

Testing, testing, 123 … Twitter is trying out a new feature that may be of particular interest to marketers: Fleet ads. Fleets, similar to Instagram and Facebook stories, are short-lived tweets that disappear after 24 hours. Fleet ads will appear as users tap through their Fleet feeds.

This is Twitter's first time using its full-screen, in-app potential. While that might not seem like a big deal, the platform hinted that the performance of Fleet ads could bring about future iterations of full-screen content formats. This visual addition to a typically word-based platform allows for new and innovative marketing strategies. Plus, standard metrics, like impressions, profile visits, and clicks, will accompany each Fleet ad — so marketers won’t have to play the guessing game when it comes to their content’s performance.

While the ads are still an experiment, there’s no doubt that Fleets are gaining traction in the digital space. According to Twitter’s blog post on Fleet ads, over 75% of users say they like ads in this format. Time to join the flock and explore the potential benefits of bringing your brand to Fleet ads.

TL;DR: Twitter announces experimental Fleet ads, temporary ads that appear between Fleets.

ICYMI