If you haven’t tried it out yourself yet, you’ve definitely heard about ChatGPT’s many uses — from helping students with assignments to writing code. The newly acclaimed AI-powered chatbot even wrote a script for an ad starring Ryan Reynolds and created content for genealogy site Storied.
Given its extensive resume, it’s no surprise the trailblazing bot has been crowned the fastest-growing app of all time, acquiring 100 million users in its first two months. To put that into perspective, TikTok and Instagram took months and years to reach that impressive peak. And now the plot thickens as Google has introduced its own AI service, Bard.
While marketers have quickly begun exploring how generative AI can add value in our industry, most agree ChatGPT won’t be able to effectively replace copywriters and other marketing professionals.
However, many look at the technology as one more useful tool in the marketing toolbox. The AI chatbot can help you create intriguing subject lines to increase open rates. Or consider using it for assistance with less creative tasks — like writing meta descriptions for blog posts or web pages. Bonus: You and your team can focus on more innovative and strategic work. Think outside the box to find interesting ways to leverage the tech. For instance, Avocados From Mexico will have a QR code shown in their Super Bowl commercial that will drive people to a site where they can draft AI-generated tweets.
While the rapidly growing technology may seem just as concerning as it is intriguing, it’s definitely worth exploring its potential benefits for your brand.
TL;DR: As ChatGPT explodes in popularity, marketers are showing the potential range of generative AI.
APP ALERT
Brought to you by the creators of Instagram, Artifact may become the next text-based social media giant. The app is similar to news curation app Flipboard (anyone else feeling nostalgic?) with a more modern feel to attract younger generations. Currently in private beta testing, Artifact is now open for users to sign up for its waitlist.
How it Works:
Artifact combines articles, facts, and AI to give users a personalized news feed catered to their interests. Like TikTok’s famous For You Page, Artifact serves up customized content based on what you click on and engage with. In addition to the main feed, the app is testing two other features:
A feed with articles from users you follow along with their commentary
A direct message inbox where you can send posts to your followers
Artifact is also similar to Twitter in that it offers real-time text-based updates and news. Particularly for media outlets, it may serve as a new alternative to the bird platform.
Why We Care:
With aspects of both Twitter and TikTok, this new app could be the next major player in text-based social networking. It’s always a good idea to get on a new platform app early to explore its possibilities and what it might mean for your business. As of now, Artifact shows strong potential as a tool for social listening and trendspotting.
WHAT LIT US UP
HOT DOTS IN TOWN
The iconic landmarks in Paris, London, and New York City are a sight to behold on their own. But thanks to Louis Vuitton’s partnership with renowned artist Yayoyi Kusama, you can see the Eiffel Tower, Tower Bridge, the Statue of Liberty, and other famous spots throughout these metropolises in a whole new way. In celebration of its collaborative collection with Kusama, the luxury brand is transforming these historic locations with some help from AR and Kusama’s signature polka dots.
Locals and tourists alike can access the fashion filter via Snapchat’s Landmarker Lenses. The historic brand also decorated physical locations including Harrod’s in London and Louis Vuitton storefronts in France with dots for the collection launch, opening up Insta-worthy user-generated content possibilities.
The clever campaign allows Louis Vuitton to introduce itself to a younger clientele, as Snapchat is used by 75% of 13- to 34-year-olds in 20 countries. The legacy designer’s crafty use of AR and a social media app favored by Gen Z is an excellent lesson in how to update your brand for a new audience by meeting them where they are and leaning into the latest and greatest tech. And far from eschewing history, the campaign effortlessly blends the old and new. The AR polka dots put a whimsical spin on some of the most storied landmarks in some of the world’s most fashionable cities, while the dots on the brick-and-mortar store serve as a strong offline component.
TL;DR: Louis Vuitton strategically utilized AR and offline efforts to celebrate its collaboration with acclaimed artist Yayoyi Kusama.
