Instagram Replies Just Got ReelToo many Instagram updates got your head REELing? Brace yourself, here’s one more.
IG just added the option to reply tocomments with Reels, the platform’s primary growth driver. When typing a reply, you’ll now have the option to create a video response that will be shared as a Reel in your post comments and added to your feed.
If your business isn’t on TikTok (the OG video-reply platform), Reels replies create an opportunity for short-form video messages to more personally interact with your audience. Say your organization provides a service or product that is much easier explained by showing rather than telling. You can respond directly to questions with a short demo video, giving your audience more informative and engaging answers to their questions (and of course, less words to read).
TL;DR: Instagram released an update that allows users to respond to comments with Reels. Brands can use the update to answer followers’ questions in a more personalized, detailed way.
Inspiration for Your 2022 Digital ResolutionsThough it’s hard to believe, we’re about to ring in another new year. (Anyone else feel like it’s just been 24 months of 2020?) Per tradition, the top social media platforms are marking the occasion with their own versions of a year-in-review, highlighting the content that had the biggest impact.
To save you some time (something we could all use more of right now), we took a look at Twitter, TikTok, Google, and Reddit’s 2021 recaps to identify which digital strategies work best for brands and businesses. Here’s our list of the marketing magic tricks you should bring into 2022:
TL;DR: Social media platforms are releasing their year-in-review reports, featuring the trends that took over 2021. We’ve narrowed down the highlights into three key points that will help boost your social strategy in the new year.
What Lit Us Up
Duolingo Makes a Hoot on TikTok 🦉Meet TikTok’s newest celebrity: The Duolingo Owl, Duo.
This big green bird with a shady attitude wants you to brush up on your Italian — and your memes. Duo, the language learning app’s mascot, was infamous before TikTok for doling out pushy, passive-aggressive reminders to users who didn’t complete their lessons. The app’s marketing team tapped into Duo’s preceding reputation, carrying the sass all the way to TikTok (and 2 million TikTok users followed).
Duo’s key to TikTok success? Being completely unhinged. The social media team at Duolingo created an entirely unfiltered, mildly crude personality for its favorite green owl on social media, and the internet ate it up. On TikTok, Duo makes hilarious jabs at Duolingo users who may not have completed their lessons (and roasts those who use Google Translate). Duolingo has put a (big, green) face to its brand, driving widespread recognition even for people who don’t use the app. With more than 30 million likes to its page, Duolingo’s TikTok strategy is a stroke of genius.
When it comes to creating a brand personality, marketers have a lot to learn from our owl friend. You should consider how humor and social trends can play a role in your social media strategy. By using trending sounds and engaging in socially-relevant conversation (Duo has some thoughts about Taylor Swift’s ex), Duolingo made its way to the top of the TikTok charts.
Now, if you’ll excuse us, we’re going to remove our Google Translate extension before Duo finds out.
TL;DR: Duolingo has become a TikTok sensation because of its mascot, Duo. You should consider the role of humor in your marketing strategy, and how creating a concrete brand personality can drive engagement.
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