To Whom It May Concern

Note to hiring managers: You won’t find Gen Z starting their cover letters with Dear Sir or Madam. In fact, you might not see them writing cover letters, period. The digital youngsters have branched out from traditional job search methods. So, if you’re on the hunt for emerging talent, it’s time to meet them on their playing field — TikTok.

TikTok Resumes is the newest channel for recruitment. Potential candidates post short videos highlighting their work experience, technical skills, and the roles they’re looking for. Recruiters can then filter through #TikTokResumes to find qualified applicants to join their team. Chipotle, an early brand adopter, is already using the hashtag to find new hires. It’s just one way that social media is reimagining the hiring process, and if your brand doesn’t adjust, you’ll lose ground with the next generation. The oldest Gen Zers are in their mid-20s, and many are entering the workforce for the first time. We’re not saying you should abandon LinkedIn, but you should develop additional hiring efforts that cater to the social media gurus, trend followers, and content creators. And if you’re looking for an easy on-ramp, TikTok Resumes can help you get started.

TL;DR: TikTok launches TikTok Resumes, a pilot program for recruiters and job seekers. Hiring managers looking to attract Gen Z talent should consider expanding their recruiting efforts.  

Tweets Not on Fleet

It’s official: Twitter is pulling the plug on Fleets. The Instagram-story-like feature lasted less than a year, and August 3rd they’ll be gone for good. Fleets were born from the idea that people want to casually share thoughts that don’t live on their timeline forever. But with low user adoption, Twitter’s grand plan failed to gain the traction it needed. It’s not a total loss, though. Twitter was able to experiment with full-screen images, text formatting, and GIF stickers. Be on the lookout for how it might incorporate these measures in other areas on the platform. 

If your brand was a fan of Fleets, this news likely comes as a disappointment. But when unexpected changes come, it forces you to get creative. And the good news is your Fleet strategy doesn’t have to go away. It just has to be … adjusted. Instagram, Facebook, and LinkedIn all have story features that you can leverage. So don’t scrap your whole plan. Necessity is the mother of invention, and once you get to thinking, you’ll find plenty of ways to leverage stories.

TL;DR: Twitter Fleets will no longer be available starting August 3rd. If your brand planned to use the story feature, you could adjust your strategy by incorporating other platforms.

FB’s Throwing a Party. Creators Invited.

With more than 2 billion monthly users, Facebook is the most popular social media platform bar none. However, content creators often overlook FB  in favor of platforms like YouTube and TikTok. The social media giant is looking to change that narrative with the introduction of new features that help creators generate content and reach new audiences. 

Here’s the deal: In the past, it’s been pretty difficult for a creator or brand to grow an audience on Facebook. The company has focused on selling advertising to big brands and SMBs rather than investing in digital tools for creators. 

Recently announced features like Bulletin, a newsletter service, and a monthly paid subscription option show that Facebook is committed to courting creators and helping them drive engagements. And as other platforms continue to become saturated with content creators, brands can use Facebook to stand out among the crowd. 

TL;DR: Far behind the pack in terms of being content creator-friendly, Facebook is offering new ways for brands to stand out and grow their audiences. 

ICYMI