You’ve Earned a StickerWho doesn’t like stickers? Instagram can’t seem to get enough.
Last week IG made the Link sticker available to all users (good riddance, link in bio) and now it’s launched a new Add Yours sticker, allowing users to create threads within IG stories. If you’re thinking, “Wait, how does a story become a thread?” You’re not alone. (We turned to Instagram’s Twitter account for a little more insight.) And in announcing the new feature, Instagram used an example post in which a user started a story thread with the Add Yours sticker, labeling it #OOTD (outfit of the day). Followers could then add their outfit looks to the story thread, creating an entire fashionable collection of posts.
Add Yours threads can do more than feature the latest fall shoe trends. It’s similar to a TikTok Duet, except Add Yours enables users to see all of the posts added to the story thread, rather than one at a time. Businesses might consider using the story sticker to promote events or services. If your business is attending a conference, you could use the sticker to help share insights learned and event highlights using an event hashtag. The resulting visual thread will allow access to all stories on the sticker and help create connections with other users who attended the event. Who knew stickers could do so much?
TL;DR: Instagram launched the new Add Yours story sticker, allowing users to create visual threads through IG stories. User-generated content could help brands and businesses connect and share ideas through the collaborative story sticker.
Shuffling Off to Job SecurityThe Great Reshuffle, the Great Resignation, the Big Quit. Just a few of the names given to the pandemic-induced period of job uncertainty. We’re all experiencing it — and LinkedIn is addressing it with several updates to better equip hiring managers for candidate searches and networking.
Its first update is to the My Company tab, an employee-only space. The platform will now notify employees when their company shares new content, encouraging them to reshare and maximize the content’s reach. LinkedIn also added features to company pages that allow them to indicate if they’re in-person, remote, or hybrid and what their policies are on vaccines and pay adjustments. Job search filters will allow hiring managers to specify if they are seeking remote or in-person candidates.
Now more than ever, resilience and adaptability are critical for brands and businesses. LinkedIn adapted to the significant changes in the job market so that companies can have more productive experiences when building out their workforces in such uncertain times. We won’t say “marketers, take notes” — because everyone should. As we all reshuffle, the networks we rely on must too. LinkedIn has set a strong precedent for adapting critical features of its platform to accommodate the effects of the pandemic.
TL;DR: LinkedIn announced several updates that provide the necessary tools for companies to navigate hiring and networking during the pandemic. Its adaptability sets a precedent for social networks, specifically job sites, in accommodating people’s needs during the Great Reshuffle.
What Lit Us Up
Not Just America’s PastimeThere’s no crying in baseball, but this World Series campaign is a tear-jerker.
Started during the major league playoffs (hello, happy Braves fans), the MLB Twitter campaign #PostcardsFromHomePlate began a global conversation about the joys of baseball. The campaign was created partly in response to a sharp increase in non-English tweets during the World Series over the last few years, with the broader goal of digitally connecting people worldwide over a shared love for the game. MLB tweeted asking baseball-lovers to reply in any language and tell why they can’t get enough of the game of baseball.
Within 72 hours, MLB’s tweet generated responses in 30 languages (nearly matching the 31 recorded throughout the entire 2020 World Series. MLB even turned some lucky users’ tweets into physical postcards and photographed them on home plate live from the World Series before dropping them in the mail (along with exclusive access to digital World Series content).
Not only was #PostcardsFromHomePlate a wildly successful hashtag campaign, it also engaged both physical and virtual audiences from around the world. As we continue to navigate hybrid experiences, businesses can take a swing at MLB’s strategy: Engaging mixed audiences in a meaningful way to drive digital content. MLB really put the world back in World Series — what, like it’s hard?
TL;DR: MLB’s #PostcardsFromHomePlate campaign started a worldwide conversation around the World Series and the love of the game of baseball while reaching hybrid audiences meaningfully and maximizing content.
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