Easy, Breezy, Business ManagerTrying to manage multiple social accounts can feel like herding cats — and things can get even trickier if you have multiple accounts on one platform. But the new Business Manager dashboard from LinkedIn may remove a bit of that burden.
Designed for those who manage multiple LinkedIn accounts, like companies who need several Pages for their separate business lines and services — LinkedIn Business Manager puts all people, accounts, and Pages into one, seamless dashboard, giving you more visibility and control over your work. Admin tasks, like billing and user permissions, are now integrated with multiple ad accounts and business Pages. You can even share your Matched Audiences across different accounts to save time and effort while running simultaneous ad campaigns.
Whether you manage one LinkedIn account or 20, the new Business Manager dashboard will streamline your backend processes, giving you the room to focus on building your brand (and just maybe letting you close a few of those open tabs).
TL;DR: LinkedIn is rolling out an updated Business Manager dashboard, giving marketers another way to streamline multiple business accounts, ads and more.
Put a Pin in ItHave a favorite Insta post? Put a pin in it — literally!
In a new update from Instagram, accounts can now pin three images, videos or Reels to the top of their page. Pinning has long been an option on most major social platforms. And (much like TikTok), the ability to pin three posts will help to make sure your grid structure still looks great while prioritizing your greatest hits.
While a few pinned posts may not change your entire social strategy, it gives you the ability to capitalize on your best content. Whether it's a product demo, a company announcement, or your latest white paper, keeping it at the top of your page can help give you some more visibility and really let you determine the mood of your profile — in both content and aesthetics.
TL;DR: Refresh your Insta grid with your best content! A new update lets users pin three images videos or Reels to the top of your profile, allowing you the ability to prioritize and showcase your best work.
What Lit Us Up
Start Spreading the NewsWhat do a peacock, a hat, and a book have in common? For the better part of a week that’s exactly what followers of the New York City Center (NYCC) Twitter account were asking themselves … and literally anyone who would listen. Why? Emojis.
Storytime: On June 9, the theater, which is well known for its annual Encores! series that revives rarely done Broadway musicals, began tweeting out messages containing single emoji. First, the 🦚 peacock, then the 👒 hat, and on the eve of the Tony Awards came the final clue, a 📖 book. Finally, on June 13, NYCC revealed it would make an announcement T🦚👒🦚📖📖🦚W 👒🦚RNING (reader, this was the actual message), instantly transforming its followers into cryptologists.
From the first tweet, theater fans were throwing their guesses out into the Twittervers and begging for more clues. And NYCC delivered by responding cryptically and cleverly to fans' guesses and even dropping notes in theater Twitter communities (the bird app’s version of groups) for more organic buzz. By the time NYCC cleared up the clues with the release of its 2022/2023 Encores! season (you know you want to know now) followers were completely captivated. All of this from three emojis.
What was most impressive about this hyper-focused, organic strategy was how precisely it targeted its core audience. NYCC wasn't talking to everyone, they were talking to tuned-in theater fans — their most engaged followers. Knowing who they were determined everything from placement to tone to timing. The result was a simple but effective announcement that truly sang. It’s a testament to the power of activating niche audiences and a reminder that whether you’re headlining on Broadway or launching the next great B2B marketing campaign, keeping it simple can lead to significant success. TL;DR: Three emojis was all it took for the New York City Center to build buzz for its upcoming theater season, proving that simple campaigns can sing with the right strategy behind them.
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