Today, consumers and businesses have access to more information than ever before and conduct research to guide their purchasing decisions in a multitude of ways — from earned media outlets to owned media platforms like brands’ websites, social media handles, and newsletters. Our full-service content team, led by publishing industry veterans, helps brands define their content marketing and brand publishing strategies. We deliver timely, high-quality print and visual storytelling pieces, then measure, analyze, and refine content programs to achieve optimal performance.
Most companies have brand guidelines, which are used to create a consistent, cohesive visual identity across all of their communications platforms. Yet surprisingly, many fail to define how their employees and partners can authentically communicate the brand’s voice in their content pieces. As a result, content can feel disjointed, inauthentic, and fail to live up to its potential to nurture and build relationships. We help brands define their brand voice and develop brand voice guidelines to keep content teams on point.
A brand’s social media strategy should run in lock step with its broader marketing goals. Our content team helps brands determine which social media platforms they should invest in and how each platform should be used to connect and build relationships with its various target audiences. Our team also helps brands develop weekly social calendars that are true to brand voice, develop engaging social visuals and social post content, and manage and measure social platforms for success.
Whether it be website and microsite copy, brochures, speeches and scripts, or other written collateral, we understand the importance of delivering fresh, concise content that is consistent with a brand’s voice. Which is why companies turn to us as their go-to resource for a variety of copywriting needs.
Every corporate blog should have a clearly defined mission. We work closely with brands to make sure their blog strategy truly maps back to defined business goals. From there, we develop blog post concepts and quarterly blog content calendars to maintain a consistent publishing cadence. Brands rely on our ghost blog writing support when their thought leaders are stretched thin and have limited writing time. We also help brands measure effectiveness of their postings and fine tune their blog strategy if needed.
As in-house media teams shrink, brands have more opportunities to secure earned media coverage through contributed content pieces. Once an opportunity is secured, our professional writers turn a successful media pitch into a vendor-neutral, thought-leadership article in a timely fashion.
One of our agency’s specialties is being able to simplify the complex — an essential skill when developing an effective white paper. Our writing team knows how to take a deep dive into important issues and help clients formulate insightful white paper reports and visuals that concisely inform and influence key audiences.
Long-form content highlights the value of our full-service content team. Our seasoned writers and graphic designers partner to create high-performing ebooks that are engaging to read and rich in visual storytelling.
Rarely are content pieces stand-alone initiatives in a high-performing content program. Instead, they work together like gears of an engine — one piece connecting with the next to build momentum and nature relationships with target audiences. We help clients create meaningful content campaigns with carefully integrated content pieces to drive business objectives forward.
Brands can sing the praise of their products and services, but nothing provides the same level of credibility as a third-party endorsement. Our captivating case studies help brands tell their stories through the eyes of their customers, defining challenges and pain points, as well as showcasing progress.
Content helps you build and nurture relationships with your target audiences at every stage of the buyer’s journey. We are skilled at auditing a brand’s content library (and if desired, their competitors’) to determine if it truly addresses the needs of all of its audiences. Our content audits also identify unmet, high-impact content opportunities.
When it comes to email marketing, good enough is never enough. Brands need a data-driven partner who is obsessed with helping them cut through inbox clutter in a meaningful way. Our team is committed to helping you identify fresh approaches while also staying loyal to tried-and-true email strategies that work.
Audio storytelling requires a special skill set to craft and produces storylines that keep audiences listening and engaged. We are avid podcast listeners and carefully follow the art of audio storytelling. We help our clients leverage the intimate, one-on-one nature of podcasting to connect with their target audiences in new, impactful ways.
Great examples of corporate storytelling can be found within the pages of a well-designed annual report. We combine our expertise in brand storytelling and messaging and positioning to develop engaging annual reports that not only deliver a clear financial story but also communicate a company’s vision, key differentiators, and annual progress against its short- and long-term goals.
Earned media and content marketing programs that built brand awareness for Ally as a digital financial services leader. Challenged traditional banking narratives by promoting the brand’s distinctive non-bank voice to create genuine connections and engagement with customers.
Innovative storytelling humanized Entegris’ advanced materials science to connect the brand with a broader audience. Targeted earned media placements successfully positioned company as a microelectronics industry disruptor, highlighting the value of its technology differentiators.