What We Do | Strategy Services

Agile Insights + Analytics

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Woman presenting data
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Tier One’s Agile Insights and Analytics practice, which includes the agency’s program measurement function, identifies and predicts emerging macro trends in real time. With this knowledge, Tier One’s account teams craft strategies that authentically bring clients into the cultural conversation to boost brand awareness and keep them at the forefront. 

Modern Measurement Principles Drive Actionable Insights

Tier One’s measurement approach builds off the foundational work of the Institute for Public Relations (IPR), the Association for the Measurement and Evaluation of Communication (AMEC), and measurement industry thought leaders.

As new measurement models emerge and expert opinions evolve, Tier One takes a best-of-breed approach, championing the metrics that matter most to our clients’ business and marketing programs and weeding out the noise.

The result: metrics that prove real program value and offer actionable insights.

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Listening

Being immersed in the topics driving news and social to identify commonalities that reveal what’s on the cusp

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Connecting

Drawing connections between trending topics and our clients through our deep knowledge of the news cycle and their business

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Applying

Executing ideas that bring clients into the zeitgeist

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Team reviewing analytics
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What’s Next, Now leverages Tier One’s wide reaching listening across earned and social media channels. The monthly report synthesizes emerging and current trends in Business & Finance, Technology, Media & Culture, Politics & Economics, and Climate, Health, & Science to deliver a cultural “crystal ball” that guides the development of effective and prescient brand marketing strategies. What’s Next, Now is available free of charge to Tier One clients; others may sign up for a yearly subscription for $1,200 via Substack.