Tier One Partners Adds Tech Lighting and LBL Lighting to its Growing Consumer Practice

July 07, 2010


Tier One Partners, LLC, a full-service public relations agency that offers "all senior talent, all the time," today announced the addition of the Chicago-based lighting manufacturers Tech Lighting and LBL Lighting to its growing consumer practice. The lighting companies are sister brands and secured Tier One to implement a comprehensive public relations program designed to raise brand awareness of the Tech Lighting and LBL Lighting brands among consumer and trade audiences and help support the companies' sales efforts.

"We were able to quickly witness the power of Tier One's all senior model in our agency search process," said Sean Lavin, vice president of marketing and product design at Tech Lighting and LBL Lighting. "The Tier One team came to us with fresh and creative ideas and a great passion for taking the Tech Lighting and LBL brands to a new level. They clearly stood apart from the competition and gave us confidence that they would strategically help us achieve the results we desired."

"We're thrilled to partner with Tech Lighting and LBL Lighting and help grown the brands into household names that consumers know and trust," said Marian Hughes, managing partner at Tier One Partners. "Both brands have wonderful design stories that are waiting to be told as well as helpful industry insights to share with the consumer audience. We plan to bring these stories to life through an aggressive media relations strategy and in turn help these two brands build consumer relationships and rise above the noise in the competitive lighting space."

About Tech Lighting and LBL Lighting:

Tech Lighting offers a family of decorative accent lighting brands including Tech Lighting, 2thousand degrees, T~TRAK, ELEMENT, Wilmette Lighting Company and tiella. Known for its refined, timeless designs combined with the latest advancements in lighting technology and expert craftsmanship, the company has been a premier choice of architects, lighting designers, interior designers and homeowners since 1988. Tech Lighting's products can be found in lighting retailers and through sales representatives across North America. For more information, visit www.techlighting.com.

LBL Lighting has been designing and manufacturing the most novel and creative lighting in the industry for more than 40 years. The company's diverse portfolio of lighting products includes decorative glass pendants and chandeliers, modern European designs, groundbreaking LED products, architectural heads, and indoor and outdoor wall fixtures. LBL Lighting's products can be found in lighting retailers and through sales representatives across North America. For more information, visit www.lbllighting.com.

Headquartered outside of Chicago, Tech Lighting and LBL Lighting are part of the Encompass Lighting Group, a Generations Brands company.

About Tier One 
Tier One Partners is a full-service PR, digital, and content marketing agency that helps companies thrive on change. Our agile communications approach turns B2B and B2C clients in technology, digital healthcare, financial services, manufacturing, and marketing services into category leaders by steadily aligning their missions to the most pressing challenges and opportunities of our time.  Our earned media, creative content, and digital marketing strategies combined with our relentless pursuit of results, bring our clients’ visions and missions to the forefront — and keep them there. For more information, visit tieronepr.com.

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Media Contact: 
Jasmine Browley
Tier One Partners