Headlines

Tier One Partners Adds Two New High Growth Clients to Its Roster

October 29, 2012

Formicary Collaboration Group and Optaros Now Reaping the Benefits of Tier One's Public Relations and Social Media Expertise

Boston, October 29, 2012 – Tier One Partners, LLC, a full-service PR and social media agency that helps companies forge active, emotional connections with their key audiences, today announced it has been selected as agency of record for Formicary Collaboration Group (FCG), a company that enables team-based enterprise social collaboration solutions; and Optaros, an organization that provides digital commerce services that embrace emerging technologies to create exceptional branded experiences. Tier One is helping both companies build awareness and thought leadership via traditional and social media channels.

"We're very pleased with the counsel and program execution that Tier One provides," said Vangie Deane, SVP Business Development at Optaros. "The agency is rich in experience, and its practitioners provide creative, innovative programs and strategies aimed at connecting with our audiences via non-traditional media channels. We hope to have a long and fruitful relationship with Tier One."

"Tier One is committed to partnering with companies that are reinventing the way business is conducted today and also those that are enhancing the consumer experience. Both FCG and Optaros fit those criteria," said Marian Hughes, managing partner at Tier One Partners. "We're delighted to welcome FCG and Optaros to our client roster and are already excited about the results we're achieving on their behalf."

About Formicary Collaboration Group: FCG is a provider of team-based social collaboration solutions. FCG's MindLink software leverages existing knowledge and communication assets to enable users to consume and share information and ideas, delivered through a next generation user experience. For more information visit www.fcg.im/.

About Optaros: Optaros delivers digital commerce services that embrace ecommerce technologies to create exceptional branded experiences. Its expertise spans the full commerce ecosystem, from customer-facing experiences to integrations with enterprise back-office applications. Optaros creates experiences that meet business objectives and directly impact the bottom line. For more information about Optaros visit www.optaros.com.

About Tier One 
Tier One Partners is a full-service PR, digital, and content marketing agency that helps companies thrive on change. Our agile communications approach turns B2B and B2C clients in technology, digital healthcare, financial services, manufacturing, and marketing services into category leaders by steadily aligning their missions to the most pressing challenges and opportunities of our time.  Our earned media, creative content, and digital marketing strategies combined with our relentless pursuit of results, bring our clients’ visions and missions to the forefront — and keep them there. For more information, visit tieronepr.com.

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Media Contact: 
Krista Donnelly
Tier One Partners 
(781) 307-3653
kdonnelly@tieronepr.com