Tier One Partners Expands Client Portfolio with Three New Clients

press release

March 17, 2014

Boston, MA, – March 18, 2014 - Tier One Partners, LLC, a full-service public relations and social media agency that helps innovative organizations challenge traditional thinking and approaches, today announced additions to its client roster. Among the new clients the agency welcomed are:

Fluent: Specializing in “translating brands for the college world,” Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. With a network encompassing more than 1,000 colleges and universities, Fluent's capabilities include campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. Clients have included major brands such as Kellogg's, Microsoft, Macy's, Jack in the Box, Skype, Zipcar, Sun Drop, Kotex, Dove and L'Oreal. For more information, visit www.fluentgrp.com

Vidergize: Vidergize is a premium fitness and wellness video channel that enables consumers to cost-effectively train with and learn from leading experts from around the world whenever and wherever they like. Vidergize's open platform makes it easy and affordable for fitness, health and wellness professionals to upload videos and grow their brand online and build a global following. For more information, visit www.vidergize.com.

WillowTree Apps: WillowTree Apps is a leading mobile design and development company uniquely positioned across both consumer and enterprise engagements. Named by Inc. magazine for two consecutive years (2013, 2012) as one of the fastest-growing private companies in America, WillowTree Apps has provided a full suite of consulting and application solutions to diverse clientele and vertical markets nationwide, including GE, Johnson & Johnson, Valpak/Cox Media, Time Warner, AOL, AEG, the NBA, Harvard and various U.S. government agencies. The company has developed a number of proprietary platforms and processes to improve mobile design/development cycle times and reduce costs. Major companies and organizations trust WillowTree to guide and execute their mobile initiatives, and come back again and again based on the company's proven track record of creating forward-looking mobile strategies and outstanding app development and implementation. For more information, visit www.willowtreeapps.com.

“Each of these businesses has figured out a way to leverage technology to break through persistent barriers in their markets and create greater efficiencies,” said Sue Parente, managing partner at Tier One. “Whether it's helping companies create more effective enterprise mobile solutions or reaching consumers in very defined and sometimes hard-to-reach places, they've found a better, more advanced way to meet those challenges through technology.”

For Fluent, Vidergize, and WillowTree Apps, the agency is blending public relations and social strategies to implement programs that help these organizations move their positions forward.



About Tier One
Tier One delivers award-winning work through a creative, entrepreneurial, “All Senior Talent, All the Time” team. Headquartered in Boston, Tier One is also a member of the Council of Public Relations Firms. For more information, please visit www.tieronepr.com .

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Media Contact:
Amy Legere
Tier One Partners
(781) 454-8381
alegere@tieronepr.com