Tier One Partners Expands National Healthcare Practice with Two New Accounts

Boston
GHX
Omada Health
press release
Tier One PR

October 01, 2014

Boston, MA – September 30, 2014 – Tier One Partners, an award-winning, full-service PR and social media agency that puts senior-powered teams to work to build awareness and market share for clients, announced two additions to its growing healthcare portfolio. These clients include Omada Health, a pioneer in the emerging field of digital therapeutics, focused on helping people prevent avoidable lifestyle-related chronic conditions through behavior change; and GHX, a healthcare supply chain software leader that enables better patient care and billions in savings for the healthcare community by maximizing automation, efficiency and accuracy of business processes. Tier One is helping both companies drive awareness and thought leadership in their respective markets through strategic communications and social media program strategies.

"Omada Health conducted an extensive search for the right agency partner. Tier One's senior-powered team model was a key deciding factor for us," said Andréa Mallard, Chief Brand Officer for Omada Health. "Right out of the gate, Tier One helped us generate broad, high profile awareness for our Series B funding announcement and have continued to drive our communications program forward with smart counsel and high-touch service."

"We're great admirers of the unique approaches Omada Health and GHX are taking in their respective healthcare markets and are very proud to have them join the Tier One roster," said Kathy Wilson, Managing Partner, Tier One Partners. "Both companies bring innovative, engaging and cost-effective outcomes to the healthcare space. We're already achieving great results on their behalf and look forward to continuing to execute creative and strategic communications programs that help both organizations achieve their business objectives."

About Omada Health: Omada Health is leading the field of digital medicine by creating innovative, scalable, and cost-effective online behavior change programs that address the growing epidemic of chronic disease. The company's flagship product Prevent is based on guidelines published by The National Diabetes Prevention Program (NDPP), and has been shown in a clinical trial to help people lose weight and positively impact the risk factors that contribute to type 2 diabetes. Prevent engages participants with an evidence-based curriculum, a supportive social network, the constant guidance of a personal health coach, and digital tracking tools that include a wireless scale and mobile app. Omada Health offers Prevent directly to consumers, as well as provides measurable outcomes and performance-based pricing to major corporations, health plans, and integrated delivery networks.

About GHX: Global Healthcare Exchange, LLC (GHX) is driving costs out of healthcare by transforming the healthcare supply chain. Working with providers and suppliers, GHX is accelerating change by providing a faster, more efficient and collaborative supply chain that will take billions of dollars out of the cost of healthcare. For more information, visit www.ghx.com and the company's healthcare blog The Healthcare Hub, http://www.thehealthcarehub.com.

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About Tier One
Tier One delivers award-winning work through a creative, entrepreneurial, “All Senior Talent, All the Time” team. Headquartered in Boston, Tier One is also a member of the Council of Public Relations Firms. For more information, please visit www.tieronepr.com .

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Media Contact:
Amy Legere
Tier One Partners
(781) 454-8381
alegere@tieronepr.com

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