Celena is laser focused on engineering success for her clients and teams. A 15-year veteran of the journalism and communications industry, she is a master of strategy, creative storytelling, messaging and positioning, and trendspotting, and uses her vast experience in media relations and deep understanding of the media landscape to secure top placements in local and national outlets.
Celena joined Tier One in 2016 after beginning her career as a TV journalist, spending 11 years at Boston’s NBC and FOX affiliates, where she covered some of the biggest news stories in the country, including the Boston Marathon Bombing, capture and trial of Whitey Bulger, and too many sports championships to count. In her current role, Celena oversees teams handling clients in financial services, technology, and healthcare.
She holds a bachelor’s degree in political science from Fitchburg State University.